Assignment On Marketing Management (PDF)

ASSIGNMENT - 1
OF
MARKETING MANAGEMENT
SUBMITTED TO : SUBMITTED BY:
MR. RAHUL HANDA ANKITA THAKUR
CLASS – MBA 2(A)
ROLL NO : 201105
TOPIC :- 4P’s OF ANY CONSUMABLE
PRODUCT
PRODUCT: BURGER KING

INTRODUCTION
About Burger King:
Burger King is one of most famous brands of burger making chains.
With a history of more than 50 years, Burger King is having more than
15000 locations in more than 71 countries. Initially, they introduced
Whopper sandwich, with time the Burger King has changed their menu
and strategies according to the market atmosphere. Burger King which
is abbreviated as Burger King has started their franchised model in
2013. Burger King is continuously improving its food menu adding new
customised options. Mac Donald is the main competitor of Burger King
in the global market .
Burger King is also simply known as BK is a public company founded by
Insta – Burger King in the year 1953 on 28 July. This worldwide chain
of restaurants is located globally and deals with fast food hamburgers.
It has its headquarters in Miami-Dade Country of Florida in the United
States. In 1954, the company ran into some complications and hence
was purchased and renamed Burger King. Although the company has
changed ownership at least four times from its first purchase, its name
still remains the same – Burger king. Some of its key competitors who
keep the company on its toes are as follows –
McDonald’s
KFC
PIZZA HUT
TACO BELL
SUBWAY
Wendy’s

Product in the Marketing mix of Burger king
When Burger king was opened, the first restaurant menu included
basic hamburgers, desserts, French fries, milk shakes and soft drinks.
Later in the year 1957, it introduced “Whopper Sandwich” to its
previous menu. The hamburger that is of just a quarter pound has
become synonymous
with the brand name and therefore the new restaurants were even
named “Whopper Bars”.
In 1979, a special Sandwich line was introduced and later the
breakfast product line was presented. In the later years, Mini Muffins
and French toast sticks were added to the menu. With the expansion of
various outlets in different regions the menus were somewhat localized
to adhere to the regional tastes and religious beliefs.
Fast-food items like Texas Double Whopper, Mushroom sandwiches and
Swiss cheese have been rotated in the menu on and off with times. At
present bacon cheeseburger, hamburger, coffee, juice, cookies,
whopper junior, French fries of medium size, chicken tenders, onion
rings, soft drink and a shake are served to the customers.