Marketing Campaign for KFC

This report discusses the marketing campaign for KFC, including market analysis, campaign goals, strategy, and recommendations. It explores the market size, competitors analysis, and macro and micro environmental forces affecting the organization. The report also covers the campaign goals, target audience, and message, along with the implementation of the RACE model. Additionally, it provides a marketing roll out plan, budget, key performance indicators, and recommendations for KFC to increase its online presence and attract more customers.