Operations and Management assignment : Kia Motors
Added on 2021-04-17
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Running head: KIA MOTORS AND TRADER JOE’S Kia Motors and Trader Joe’sName of the Student:Name of the University:Author Note:
KIA MOTORS AND TRADER JOE’S 1Answer 1:The following are the three recommendations which Kia Motors can use:Hiring and outsourcing of expertise:Kia Motors can outsource its expertise to third party innovation laboratories which wouldcontinue innovation. This would enable the South Korea automobile giant to carry outcontinuous product development. This would enforce stronger product line and enable thecompany to serve its international base more appropriately. Outsourcing of innovation andexpertise among the regional firms spread in different markets like Asia and Europe wouldenable Kia Motors to introduce more market specific products, thus ensuring high degree ofcustomer satisfaction and revenue generation (Dodgson, 2018).Strengthen its corporate image:Kia Motors must promote its brand image in the market to strengthen its revenuegeneration. The automobile manufacturer should promote its automobile products in the marketto strengthen in the international market. This would enable it to attract new firms to which KiaMotors would be able to outside its expertise and innovation activities. This would ultimatelyenable it to strengthen its business model and create more value to the customers, thus enhancingits sustainability (Bohnsack, Pinkse & Kolk, 2014).Promotion of its unique selling propositions:The South Korean automobile giant should promote its premium collection of cars andhighlight their unique selling propositions. This would enable the company to attract the upperclass consumers and earn high revenue by catering to their needs, thus gaining financialsustainability (Aghion et al., 2016).
KIA MOTORS AND TRADER JOE’S 2Answer 2:The first point of difference between Trader Joe and Kia Motors lies in the industry thesetwo organizations belong. Trader Joe’s was a retailer based in the United States of Americawhile Kia Motors is an automobile making company based in South Korea. Thus, while TraderJoe’s belong to the retail industry, Kia Motors was from automobile manufacturing industry(Drucker, 2014). This differences between Trader Joe’s and Kia in terms of operations and industrieswould have different implications of applying the recommendations mention above. The firstrecommendation was outsourcing of the experts and innovation staffs. Trader Joe’s being a retailcompany, the innovation would mainly revolve around product line, pricing and promotion ofgoods which the retail chain can make available to consumers. As far as Kia Motors isconcerned, the innovation using outsourced facilities would involve manufacturing andmarketing and not limited to marketing like the former (Zailani et al., 2015).The difference between Trader Joe’s and Kia Motors would have difference in terms ofapplication of the second recommendation, strengthening of corporate image. Trader Joe’s whilestrengthening corporate image would compete with international chains like Tesco. Kia Motorsin order to strengthen its brand equity would have to compete against car makers like Hyundai.The second difference in this regard would in terms of product (Nykvist, & Nilsson, 2015).Trader Joe’s sells goods manufactured by other consumer goods manufacturing company. Thuswhile promoting its brand equity it cannot use the brand names of the products it offers becauseit does not own those names. Kia Motors on other hand manufactures cars under its own brandname and can use premium models to promote its brand equity since it owns the intellectualproperty rights of those brand names.
KIA MOTORS AND TRADER JOE’S 3The difference between Trader Joe’s and Kia Motors would have different implication incase of the third recommendation using of USP. The USP of Trader Joe’s would have its hugevariety of products while in case of Kia Motors, its USP would be cars using advancedtechnology (Davis et al., 2016)Answer 3:The two matrices for measuring the success of the outsourcing of innovation wouldemployee productivity and employee turnover. The two yardsticks of measurement of theefficiency of strengthening of corporate image is market value of the brand name and marketposition. the two basis of judging the power of USP of Kia Motors and Trader Joe’s would berevenue generation and share index (Ponnam & Balaji, 2015).Answer 4:The two matrices to judge the efficiency of outsourcing of R&D at Trader Joe’s and KiaMotors are employee productivity and employee turnover. Employee productivity would showthe rate of efficiency the research and development of the companies have gained afteremploying third part companies. Again, high employee turnover would show that the third partycompanies are not efficiency to manage the human resources of research and developmentactivities of the company. The importance of these two parameters lie in the fact that they aremeasurable and can be reviewed periodically. For example, if the management of Kia Motorsobserves that after outsourcing its R&D, there is high employee turnover, it would means loss ofR&D staff and loss of innovation. Thus, the management may again consider taking the R&Dunder its own umbrella.
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