Stakeholder and General Force Analysis for KIA Motors

Running head: STAKEHOLDER AND GENERAL FORCE ANALYSIS
Stakeholder and General Force Analysis for KIA Motors
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1STAKEHOLDER AND GENERAL FORCE ANALYSIS
Table of Contents
Actionable Recommendations for Actions KIA Motors.................................................................2
Two Related and Measurable Metrics for Each Recommendation.................................................4
Data Collection and Use in Addressing Challenges........................................................................6
SMART Framework........................................................................................................................7
References........................................................................................................................................9

2STAKEHOLDER AND GENERAL FORCE ANALYSIS
Actionable Recommendations for Actions KIA Motors
Three major recommendations for actions are developed for Kia Motors that can facilitate
the company in attaining its strategic objectives long with sustaining its business growth (Arendt,
2015). However, it can also be said that there are certain vital differences between Kia Motors
and Tesla Case that can have impact in the developed recommendations. It has been observed
from analyzing the case of Tesla and Kia Motors that there are certain differences in the
challenges faced by these two companies (Applegate, 2008). Tesla is observed to deal with
issues related to affected success of its Model S electric vehicle. The car is facing competition
from other major competitors because of its failed attempts in developing driverless cars and
testing EVs (Cain, Cross & Seigel, 2017). On the other hand, opposing the case of Tesla, Kia
Motors is dealing with issues related with globalization challenges. The company is dealing with
the challenge of less successful innovation in the segments of developing eco cars, sub-compact
crossover vehicles and capacity constraints . Based on such issues certain effective
recommendations are provided to in order to help Kia Motors to attain sustainable advantage in
the global automobile market (Chaffey, 2015). These three major recommendations are
explained under:
Improving global performance with an effective HR strategy- Kia Motors is
recommended to enhance its performance through developing effective employee engagement
strategy. This strategy can facilitate in enhancing employee morale as well as dealing with
increased rate of employee turnover. The company must focus on putting this strategy in place
through implementing innovative policies and practices aimed at enhancing employee
engagement (Khan et al., 2016). Moreover, Kia Motors is also recommended to change the

3STAKEHOLDER AND GENERAL FORCE ANALYSIS
behavior of all its employees. This can further facilitate the company in supporting the strategy
of “raising the competencies as international maker in all the areas”. Execution of such strategy
must consider improving at least 10% of the survey feedback scores for the behaviors of line
managers with respect to communication along with quality of appraisal feedback (Rigas,
Ramchurn & Bassiliades, 2015). Other strategy within this recommendation that must be
considered by the company includes decreasing employee turnover employment costs, for
instance, recruitment expenses increases by 10% every year (Madsen & Rodgers, 2015). New
employee recognition programs must be developed by the company that can consider offering
exceptional rewards to its employees along with “Kia Thank You” cards for attaining
exceptional job performance.
Effective sales strategy in attaining sustainable success- Effective sales strategy must
be developed by Kia Motors in order to attain successful market expansion of its new car models
(Madsen & Rodgers, 2015). Before selling its products in the global market, it must take into
consideration detailed understanding of local buyers along with their needs. New and modified
must be launched by the company in order to attain increased target consumer attention. While
selling its products in the international market, the company must make sure that it conducts
overall evaluation of the market conditions. Kia Motors must consider the amount of money that
the consumers have agreed to pay for its car models (Rao, 2018). As Kia Motors is dealing with
intense competition from its business rivals, it is recommended to maintaining a proper balance
between its consumers, process and the organization. In selling its car models, Kia Motors must
implement a competitive pricing policy for the reason that its product process remains
marginally identical to the cars offered by its rival organizations. The company must focus its