Dynamic Strategy and Disruptive Innovation

Running Head: DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION
Dynamic Strategy and Disruptive Innovation

DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION 1
Executive Summary
Tesla Inc.is an automotive and energy company from America based in Palo Alto, California.
The company addresses the interests and expectations of the stakeholders in order to attain
competitive advantage in the market. Tesla Motors is also considering the recent developments
for the purpose for achieving its long term objectives. The focus of this report is on the
stakeholder view of Tesla Motors along with stakeholder analysis, identification of stakeholder
category and generic strategic programs for the selected groups. At the end of this report, certain
recommendations relating to strategic programs have been made for the selected stakeholder
groups.

DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION 2
Contents
Introduction to Tesla Motors...........................................................................................................3
Tesla Stakeholder View of the Organization...................................................................................3
Stakeholder Analysis for the Selected Stakeholder Groups............................................................6
Identification of Stakeholder Category and Generic Strategic Programs for Selected Stakeholders
.........................................................................................................................................................7
Recommended Strategic Programs for the Selected Stakeholder Groups.......................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION 3
Introduction to Tesla Motors
Tesla Inc.is an automotive and energy company from America based in Palo Alto, California.
The specialization of the company is in manufacturing of electric cars and solar panel
manufacturing through its SolarCity subsidiary. Multiple production and assembly plants are
operated by the company, however, the main vehicle production facility is available in Fremont,
California at Tesla Factory (Tesla, 2019).
The vision statement of Tesla Motors clarifies its long term goals and the reason for all its
efforts. Its vision statement provides that Tesla Motors aims at becoming the most fascinating car
company of the 21st century by way of driving the transition of the world to electric vehicles.
Moreover, for the purpose of achieving the long term goals, it has formulated the short term
goals. The short term goals of the organization are highlighted in its mission statement. The
mission statement of Tesla Motors provides aiming at hastening the transition of the world to
sustainable transport. The vision and mission statement of the company are in conformity with
the recent developments and trends (Tesla, 2019).
The recent developments have provided by the facility of electric cars to the world in order to
eliminate the impact of automotive on the environment. The company is also taking steps for
leading the world towards a sustainable transport. Tesla is working on bringing self- driving cars
to the market but it still appears to be a challenge whether the industry and the company will be
able to adapt the changes which is likely to be brought by this technology. Automated driving
and electric mobility are the automotive industry trends that are required to be taken into
consideration by Tesla Motors.
The focus of this report is on the stakeholder view of Tesla Motors along with stakeholder
analysis, identification of stakeholder category and generic strategic programs for the selected
groups. At the end of this report, certain recommendations relating to strategic programs have
been made for the selected stakeholder groups.