logo

Knowledge Audit for Business Analysis - Doc

   

Added on  2021-06-17

15 Pages3570 Words24 Views
1Knowledge Audit for Business Analysis

2Table of ContentsIntroduction................................................................................................................................3Business Case.............................................................................................................................4Stakeholder Analysis..................................................................................................................5Business Context........................................................................................................................8Business Processes...................................................................................................................10Conclusion................................................................................................................................12References................................................................................................................................13

3IntroductionAuto Accessories is considered to be a small and medium scale enterprise, which is focusedon selling and distributing of the automobile parts and vehicle accessories to the targetcustomers. It is a newly developed organisation and has become successful in developing astrong customer base due to the offering the high quality and unique products. The productsof the company include colourful stickers, decorative stickers, traffic recording camera,camera viewers for the vehicles for assisting in parking activities, and three-dimensionaldesigning stickers. Despite the strong customer base and steady growth rate, the companymanagement of Auto Accessories is facing challenges in the business operation process dueto lack of competitive approaches and core competencies.The automobile industry has become highly competitive as the majority of the companies areintegrating advanced technological applications in the business operation process. Majority ofthe companies are installing advanced ICT applications to improve the degree of inventorymanagement activities. The use of information communication technology applications isalso helping the organisations to improve the organisational communication process with thetarget customers. The employees of Auto Accessories fail to share the information with targetcustomers regarding the availability of any vehicle part or accessory as poor ICT applicationhas caused time efficiency in the inventory management approach. In addition, the customersalso have to visit the store despite the installation of ICT application in an inadequate way,which is affecting the customer loyalty and business growth of the company. This assignmentwill analyse the major reason behind the business problem, which will help to developeffective solutions to address such problems. A stakeholder analysis will also be consideredin this assignment to help the company to ensure effective knowledge management processwithin the company to address the particular problem.

4Business CaseAuto Accessories is a newly developed automobile accessory developing, designing anddistributing organisation. The company has gained huge popularity in the competitivemarketplace due to the consideration of effective quality management of products, effectivedifferentiation approach, and strong niche marketing approach. Despite all of these positiveaspects, the company management of Auto Accessories is facing different kinds of challengesin the business operation process due to poor installation and integration of the ICTapplications. The poor application of ICT is affecting the customer service managementactivities as the employees fail to respond to the customers regarding the availability of theproducts and different auto parts (West and Bogers, 2014). The poor application of ICT isalso affecting the effectiveness and efficiency of the inventory management system of AutoAccessories. Apart from these, the poor application of ICT by the management of AutoAccessories is also making the customers to visit the stores in this modern era oftechnological advancements to check whether the products are available or not (v et al.,2015). Overall, it is acceptable that the poor technical feasibility of the company managementof Auto Accessories is affecting the customer satisfaction aspect. Overall, this particularproblem is affecting the business operation potentiality and profitability growth. The siximportant “WH” parameters can be considered here to analyse the business problem in thisparticular scenario quite effectively. In terms of “WHY”, it is acceptable and identified that the poor application, integration andhandling of the informational communication technological tools have created problems forthe management of Auto Accessories in the customer service and operation managementprocess. In terms of “WHO”, the technical professionals and company management includingthe decisions makers as well as strategy developers are considered to be the major responsibleindividuals. In terms of “WHAT”, it is acceptable that lack of competitive advantages and

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Knowledge Audit for Business Analysis
|13
|3135
|224

Knowledge Audit for Business Processes
|14
|3452
|29

Preliminary Business Report for AutoTeknix Pty Ltd
|13
|3325
|168

Business Process.
|23
|4934
|60

Management of Information System - Assignment
|11
|2841
|352

Toyota Human Resource Management: Doc
|16
|4244
|340