Knowledge Audits for Business Analysis

Running head: KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS
KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS
Name of the Student
Name of the University
Author Note

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KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS

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Introduction:
Auto Accessories is a small company distribute and sell vehicle accessories. Although
they are new at the market they gain popularity among car owners for showcasing many
attractive accessories. Most of their products come from an overseas supplier who are also
specialist in manufacturing special and attractive designed accessories for cars. Many car owners
acknowledged their products and purchase those products for driving experience enhancement.
That make the company even more popular that is helping them to growing faster. Customers
identified there specialism in popular and useful accessories such as colorful decorative car
stickers, traffic recording camera, parking assistance camera viewer and many more. This
attractive accessories attract many customer that increased their business procedure to a higher
level. However, certain incensement in the business also increase their issues regarding
management and customer satisfaction. Their current architecture is suitable for small business
as they started. Now for the business growth they need to reestablish their business architecture
in order to continue their legacy and implement new services. They are facing problems in both
internal and external management section. Internally, the staff number is also growing so that
management of staff payroll, ware housing and other in-house activities are hard to maintain for
lack of suitable architecture. The most dominant problem is occurring in the customer
management section. Customers’ needs to come down to the warehouse in order to purchase
desired accessories. They cannot even check the availability before as they need to visit the
warehouse or contact with the customer service staff. Staffs are also unable to fulfill all the
customers’ requirement. So now owner of AA is thinking to implement an updated management
system in order to run the business effectively.

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Business case
BA role is to consider the gap analysis in order to find the lack between the desire goal
and the current state. The current state of the company is not very suitable as their architecture of
business process is not working effectively. The current architecture and business process are
needs to be analyze first to evaluate and implement the business process to continue their
business. This analyses process will also assist to find the opportunities and job role of
individual. Their current system is getting robust as it cannot able to solve any issues they are
facing rapidly. The business audit can be useful to understand the current situation. AA is a
facing management issue as they are unable to manage their business process. Customers are
unable to transit a suitable interaction with the company. Customers’ needs to locate their desired
accessories all by themselves as not much staff helps available. The main functionality units are
maintained by the administrative staff who are responsible for manage activates and carry out
business problems. Customer service staff are responsible for fulfill the customer requirement
and help them to showcase their desired product they are also responsible for providing
availability information to the customer.
Problem: Auto Accessories is currently facing issues in the management section for the
overwhelming incensement of customers for their attractive products.
There are certain problems occurs in their current business process is mainly in two
section. AA is unable to produce any suitable platform for their customers. Customers’ needs to
visit the AA store in order to check availability or purchase any product. They have foreign

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supplier that also takes time to deliver the orders. In the current market, the competitors are also
increasing with new technologies and business plan. In the modern era, it has been essential to
utilize ICT in order to gain advantage over competitors. Some Competitors are utilizing E-
commerce website to sell their product and services which is an effective business plan as
customers can check availability and purchase any product from anywhere. Another issues
occurs in the internal management section as the staff activities are needs to manage suitable to
execute the business plans. Staff member’s payroll, activities and management system is getting
robust.
OPPORTUNITES: For continuing their business growth they needs to reestablish their
management system and implement new strategies. Every opportunities first needs to be
measured to check the effectiveness. To implement their current status there are certain approach
they can take to compete with other companies and increase their brand value. They can
implement an E-commerce website to provide an effective platform for the clients. Customers
can easily utilize the website to check availability of any product or services. They can also
purchase any desired product from anywhere. It also will lessen the AA management problems
as staff members would not have to assist every customers, they can focus on other activities.
And for managing internal management issues they can move their infrastructure to the cloud.
Cloud service provider will be responsible to manage all the internal and external process
effectively such as sales, marketing, warehousing, purchasing, staff payroll. They have the
opportunities to implement new business process as B2B services. The desired for their attractive
products are increasing gradually so they can enable the transaction between businesses to
increase their services. This type of ICT technology is very useful and has been necessary

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nowadays in order to business in vast markets. By utilizing B2B services other wholesaler can
also assist them to grow their business even more.
Stakeholders
There are many stakeholders available in the AA although it is small business. Stakeholders play
the most vital role on every business. Effective identification, understanding and management of
certain stakeholders, their triggers and their expectations will ensure the improvement of the
business ability to reduce risk, tailor mitigation measures and manage business activities.
Stakeholder’s management and analysis enable the business opportunities. Stakeholders can be
categorized as internal and external. Internal stakeholders are directly associate with the
companies’ well-being at different level. Internal stakeholders are all the employees as staff
member, the administrative staffs and owners of the AA. There are several staff members’
associate with different job roles. Administrative staffs are responsible for administrative action
such as manage the labors, manage all memo with the invoices related to sell. They has to also
manage all the companies’ activities such as arrangement of meetings, contact with suppliers and
manage all the draft messages. Other internal stakeholders are owners who are always looking
for profit and enhancement of the company’s business process. They are directly associate with
making investment and make decision for company well-being. Without administrative staffs,
there are other staffs under their supervision who are not directly associate with company well-
being. However there works effect the company most as they are responsible for the basis works
such as support customers to purchase their desired product and many more.

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External stakeholder’s management also effect the company well-being. There are certain
external stakeholders available who are customers, suppliers and competitors. Most of their
customers are car owners who are seeking for modification of their car in order to enhance the
driving experience (Pucheta‐Martínez and García‐Meca 2014). Mainly customers are car owners
who are seeking for as parking assistance camera viewer, traffic recording camera, decorative car
stickers. Car owners who are looking for modification in their car and want to buy unique
designed accessories are desired customer for Auto Accessories. AA have foreign supplier who
are responsible to provide products and services. Other stakeholders are competitors who poses
the same market. It is also important to familiar with the competitor’s activities as they can
propose new ideas and plan to change the pace of market.
Business Context:
Environment scanning process is utilized to focus on the aspects in the macro level while
business context can provide analysis of whole environment. Business context is a method which
is used to analyze the whole business operation environment in order to gain insights. The
environment can be categorized as internal and external environment. Context analysis can
analyze both internal nd external environment in order to find the strength and weakness. The
results can be effective to find get a clear view of the current status of the company and the
environments. They can be acknowledges with the external threats as well (Fleisher and
Bensoussan 2015). This will assist them to avoid any upcoming obstacle or threat which can
affect the business. The main aim of the context diagram is to be familiar with the market
situation to develop a strategic plan of action for the business. This strategies can be utilized to
extend their business further and evaluate new opportunities.

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The business is facing numerous obstacle at current time in the deploying and managing
process. They are facing heavily issue regarding customer interaction (Dalkir 2013). Customer
are unable to locate and purchase their desired product or services effectively. The only option
available is to communicate with the staff member or visit the store. They previously use a little
ICT technologies to interact with customer and executes their business plan. However this are
not effective anymore as the number of the customer is gradually increasing. Their products has
very demand among the car owners for the unique and quality design. Other internal problem
occurs to manage all the staff members efficiently. Their typical architecture is unable to produce
any suitable result for their managing services such as staff payroll, marketing, purchasing,
warehousing, sales and customer service.
Externally, most competitors are utilizing web based application for their customers in
order to gain more advantage over other. This approach is very effective as customers can easily
locate and order their desired product without putting much effort from their mobile or other
devices. This approach also enables the insights to increase the business by providing suitable
offers to all the customers who are willing to purchase accessories.
Nowadays, it has been essential to utilize ICT application in order to continue effective business
procedure. AA needs to implement their business by utilizing the ICT applications. Like other
competitors they can also implement an E-commerce website for their customers (Bentley, Omer
and Sharp 2013. From this website they can showcase their products efficiently. Customers also
can check availability and place the order. And for internal management process they can utilize

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cloud based infrastructure to take the management process a step further. Cloud service provider
will monitor and manage their business activities including revenue, profitability, expenses and
staff activities (Sekaran and Bougie 2016. There are other several ICT application available to
produce such results such as compiler, debuggers, assemblers and many more.
Figure 1: Business context diagram

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Source: (Author)
This figure illustrate the business context diagram, a proper implementation of online
order system and cloud infrastructure. How the business process will be managed effectively.
From this website they can showcase their products efficiently. Customers also can check
availability and place the order. And for internal management process they can utilize cloud
based infrastructure to take the management process a step further. Cloud service provider will
monitor and manage their business activities including revenue, profitability, expenses and staff
activities. While using cloud infrastructure the sales report, expenses & profit details and
employee payment details will be managed effectively.
Business process:
A business Process can be define as a collection of a structured tasks or activities which
can be utilized to produce the desire goal. The aim of the business process diagram is to illustrate
the business goals while blend with difference process relation. Normally three types of process
are used to organize a system effectively such as supporting process, managing process and
operational process (Witherspoon et al. 2013). Every organization follows this applications in
order to achieve their short and long time goals. This process are also evaluate all activities of the
entire organization and every process is consist of many sub processes with interleaving decision
points or as a process matrix of a sequence of activities with relevance rules based on data in the
process. Business process are been utilized to make suitable relationship among Customer
Acquisition, product development, accounting and technical management (Bentley, Omer and
Sharp 2013). For implementing online order system the business process diagram is follows.

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Figure 2: Business process diagram
Source: (Author)
The diagram explains the business process which can be followed for proper execution of
the business. As AA is facing problem to provide suitable services to all their customers such as
car owners who are seeking for the attractive designed accessories (Ivers et al. 2015. This
process diagram shows the business process which start at ordering process. Customers first
locate their desired accessories they want to purchase. Then they can check the availability of the
product. If the product is available they can place the order. For out stock products, AA can send
request to their supplier from the website. When the particular product is available they can
inform the customer for further purchasing process. For a product available customer can also
customize this accessories by the standard version as required (Hay 2013). At the end customers

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will get their ordered accessories shipped by the AA. This process can be useful to manage the
increasing number of customers.
Conclusion:
After evaluating all the process and business context the current status of AA is been
analyzed. They are facing problems in the management section. AA is considered as a small
company who provides attractive designed accessories to all of their customers. Most of their
products come from an overseas supplier who are also specialist in manufacturing special and
attractive designed accessories for cars. Many car owners acknowledged their products and
purchase those products for driving experience enhancement. That make the company even more
popular that is helping them to growing faster. Customers identified there specialism in popular
and useful accessories such as colorful decorative car stickers, traffic recording camera, parking
assistance camera viewer and many more. This attractive accessories attract many customer that
increased their business procedure to a higher level. However, certain incensement in the
business also increase their issues regarding management and customer satisfaction. Their
current architecture is suitable for small business as they started. Now for the business growth
they need to reestablish their business architecture in order to continue their legacy and
implement new services. Customers also can check availability and place the order. And for
internal management process they can utilize cloud based infrastructure to take the management
process a step further. Cloud service provider will monitor and manage their business activities
including revenue, profitability, expenses and staff activities. There are other several ICT
application available to produce such results such as compiler, debuggers, assemblers and many
more. This ICT applications can be useful to manage all the activities for proper execution of
business growth and facilities.

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Reference
Bentley, K.A., Omer, T.C. and Sharp, N.Y., 2013. Business strategy, financial reporting
irregularities, and audit effort. Contemporary Accounting Research, 30(2), pp.780-817.
Dalkir, K., 2013. Knowledge management in theory and practice. Routledge.
Dalton, D.W., Buchheit, S. and McMillan, J.J., 2013. Audit and tax career paths in public
accounting: An analysis of student and professional perceptions. Accounting Horizons, 28(2),
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Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Fletcher, M., Harris, S. and Richey Jr, R.G., 2013. Internationalization knowledge: What, why,
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Habib, A., 2013. A meta-analysis of the determinants of modified audit opinion
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Hay, D., 2013. Further evidence from meta‐analysis of audit fee research. International Journal
of Auditing, 17(2), pp.162-176.
Ivers, N.M., Grimshaw, J.M., Jamtvedt, G., Flottorp, S., O’Brien, M.A., French, S.D., Young, J.
and Odgaard-Jensen, J., 2014. Growing literature, stagnant science? Systematic review, meta-
regression and cumulative analysis of audit and feedback interventions in health care. Journal of
general internal medicine, 29(11), pp.1534-1541.

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Ivers, N.M., Sales, A., Colquhoun, H., Michie, S., Foy, R., Francis, J.J. and Grimshaw, J.M.,
2014. No more ‘business as usual’with audit and feedback interventions: towards an agenda for a
reinvigorated intervention. Implementation Science, 9(1), p.14.
Müller, O., Schmiedel, T., Gorbacheva, E. and Vom Brocke, J., 2016. Towards a typology of
business process management professionals: identifying patterns of competences through latent
semantic analysis. Enterprise Information Systems, 10(1), pp.50-80.
Pucheta‐Martínez, M.C. and García‐Meca, E., 2014. Institutional investors on boards and audit
committees and their effects on financial reporting quality. Corporate Governance: An
International Review, 22(4), pp.347-363.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Witherspoon, C.L., Bergner, J., Cockrell, C. and Stone, D.N., 2013. Antecedents of
organizational knowledge sharing: a meta-analysis and critique. Journal of Knowledge
Management, 17(2), pp.250-277.

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