Implementing CRM System for Customer Satisfaction at Aldi

Knowledge Exchange
Project

OUTLINE
 In this presentation it will be described about overview of Aldi company and how they
will be able to implement CRM system to enhance customer satisfaction.
 Besides that, what method will be used to complete project.

Overview of chosen company
Aldi is a retail super market chain that operate at global level in 20 countries.
It was founded by Karl and Theo in 1946.
The company is divided into two groups that is Aldi north and south. The headquarter of
company is in Essen, Germany.
Usually, they provide various grocery and household products (Larkin, 2017). This is a
private firm and there are over 11, 235 stores of company in different countries such as
UK, US, Germany, etc.

Literature review
 The use of technology has transformed way of company operations. It has
provided a platform through which services are being delivered online and there
increase in efficiency as well (Hope, 2016).
The CRM planning process is carried out through specialists within team as such people
have also good understanding regarding CRM implementation as well as work begins to
begin in order to make the system set up more correctly and also the data that migrates.