Knowledge Management and Information Systems

Knowledge Management
and Information Systems
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INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Definition............................................................................................................................1
Corporate Objectives..............................................................................................................1
Business Overview.................................................................................................................2
Corporate Structure................................................................................................................2
Business Model of Sainsbury’s..............................................................................................3
2. Application of relevant theories to examine strength, weakness, opportunities and
challenges of an organisation.................................................................................................5
3. Recommend suitable knowledge management information system for business..............9
4. Challenges faces by company..........................................................................................11
5. Overview of report...........................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
In present era of marketplace, the term innovation and advancement being very familiar
in majority of organisation. This is because there is an intense level of competition or opposition
between companies in regard of placing the brand in a better position within a prescribed time
duration. However, the concept of knowledge and management information system plays a
significant role inside the current business scenario of firms because it help them to manage their
all sort of managerial as well as operational data in a secure manner without getting copied or
destroyed. KMIS refer to those process which is concern with storing, recovering information,
improves coordination, finds data sources, updated info regarding changing environment of
business with an aim of accomplishing the desired objective in an effective manner (Sowa, ed.,
2014). IN relation to this report, Sainsbury Company has been considered which is one of the
reputed or well established supermarket chain within UK. It is founded in the year of 1869 and
serve the service across the globe. For acquiring the deeper understanding about KMIS, it covers
definitions of different concepts i.e. corporate objective, business overview, corporate structure,
business model. Moreover, implication of various models to determine the internal and external
factors of organisation. Finally, recommending the most suitable KMIS system for company for
coping up with all challenges in a better way.
MAIN BODY
1. Definition
Corporate Objectives
These are the objectives which a company set in order to appropriately and effectively
ensure accomplishment of the goals set by the business to thrive within the market. Sainsbury’s
is one of the biggest organisations in the UK and hence, its corporate objectives are stated below:
Differentiations: One of the most appropriate and effective objectives for Sainsbury’s is that it
aims at differentiating its offerings from that of its competitors. This goal requires the firm to
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ensure high end knowledge management along with market research so that it could understand
the market gap and develop its product portfolio accordingly (Ghobadi and Mathiassen, 2016).
 Online Expansion: Another prominent objective for the company is online expansion.
The firm plans to enhance its online sales and delivery operations as per the need of the
marketplace. This requires the firm to build a strong and updated infrastructure which
provides a user friendly interface to individuals who are willing to shop from
Sainsbury’s.
Business Overview
Sainsbury’s is one of the largest and most trusted supermarket companies within the United
Kingdom with a prominent market share within the country and effective presence in different
cities. Established in 1869, the firm deals in supermarkets as well as convenience shops, which
have a wide variety of grocery and home utility items for the customers of the UK. The firm has
undergone major restructuring recently, in order to expand its presence and diversify its
operations. Thus, currently Sainsbury’s has several new divisions such as its bank, its catalogue
chain Argos, along with furnishing retailer by the name of Habitat. Hence, the firm is stressing
upon improvising and facilitating the grocery operations, along with financial services and
delivery network (Soto, Popa and Palacios, 2017).
Corporate Structure
It is highly necessary that the corporate structure of an organisation is determined in order
to identify the pattern in which the tasks are performed by the company to achieve its business
objectives. Therefore, in this context, the corporate structure of Sainsbury’s is mentioned below:
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