Knowledge Management and Information Systems

Knowledge
Management and
Information Systems

Table of Contents
Introduction......................................................................................................................................1
Corporate objectives....................................................................................................................1
Business overview.......................................................................................................................1
Corporate structure......................................................................................................................2
Business model............................................................................................................................2
Evaluation of different aspects of firm, environmental factors and competitors........................4
Recommendation for appropriate KM information for Sainsbury..............................................8
Critically assess key challenges that organisation might face while execution of challenges..10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

Introduction
Knowledge management is defined as process for creation, sharing, usage and
management of organisation for attainment of objectives by making enhanced use of knowledge.
It implies the concept for finding, collecting, assessment, organisation along with sharing of
information (Abubakar and et. al, 2019). Basically, it implies any kind of IT system that stores as
well as assume knowledge, identify its sources, carry our relevant improvisations in
collaboration for enhancing overall process of knowledge management. To understand the
concept of knowledge management, Sainsbury is taken into consideration which deals within
retailing industry. It is second largest supermarket chain in UK that was founded on 1869. The
firm has more than 116400 employees in around 1428 locations for satisfying demands and
needs of their customers with higher quality services. This report comprises of formative
discussions on firm like its objectives, structure and business model. Furthermore, environmental
factors by specifying SWOT analysis will be illustrated by making use of different models and
recommendations will also be given. The three management challenges faced by firm will also
be illustrated along with overview of the report.
Main Body
Corporate objectives
Sainsbury is rendering their services within the market with enhanced efficiency and aims
at providing them with quality services along with affordable access to things that are needed by
them. Their objective is to offer customers with distinctive products at competitive prices across
general merchandise, financial services and services. Driving efficiency within day to day
operations of Sainsbury aids them to invest in customer offer within the area which they value,
they are: low prices, quality, choice, convenience along with great services (Al Ahbabi and et. al,
2019). For this, they have formulated multi-brand, multi channel business that renders
flexibility, convenience and choice for their customers. Sainsbury has made investment within
digital offers and their stores through which customers can buy more as well as time and money
by opting for services for them.
Business overview
Sainsbury offer their customers with products via superstore, forecourt shop, convenience
shop and supermarket. Company have near about £29.007 billion revenue in 2019 which implies
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that are effectively catering needs of their customers. They aims at delivering their purpose
along with vision by laying emphasis on seven strategic priorities that are formulated for
ensuring that they furnish their customers with rapidly altering retail marketplace. The seven
priorities are: to be competitive on prices, render new categories and distinctive products,
friendly, fast & convenient, seamless & personalised physical and digital, drive in efficiency for
reinvestment, be a place where employees will love to work and by 2040 net zero.
Corporate structure
The hierarchical structure is being followed by Sainsbury where there exist series of
individuals and each entity is managed by higher authorities. Hierarchical structure is defined as
chain of command generally from executives and senior management to employees (Antunes and
Pinheiro, 2020). An instance can be taken with respect to Sainsbury, manager of firm give details
about project to team leader and then team leader is liable for giving further detailed instruction
to employees.
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Illustration 1: Corporate Structure of Sainsbury