CRM in M&S: Strategy and Implementation

Knowledge management and information system
strategy

Marks and Spencer
M&S is a leading British multinational retailer which is headquartered in Westminster, London. The mission of
the company is to provide high quality cloths, home ware and food products at competitive and affordable
prices so that large market share can be captured by delivering good value for the money invested by the
customers.

Business position of M&S

Interpretation
 According to the above BCG MATRIX, it can be seen that, M&S
cloths products for men and women, lingerie and night wear grab a
larger market share of the country.
 While, currently, its food products have a greater opportunities
available for the future growth but still, present market share is low.
 On the contrary, children's wear clothing has less market
opportunities to grow and have less market share as well.