Knowledge Management for Business Innovation

Running head: KNOWLEDGE MANAGEMENT FOR BUSINESS INNOVATION
Knowledge management for business innovation
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KNOWLEDGE MANAGEMENT FOR BUSINESS INNOVATION
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Table of Contents
Part one: Formally Assessed............................................................................................................3
1. Introduction..................................................................................................................................3
2. Organisational learning approach................................................................................................3
3. Social Media Development..........................................................................................................6
4. Knowledge management features................................................................................................8
5. Opportunities for subsequent business innovation....................................................................11
6. Conclusion.................................................................................................................................13
Part two: Employability Preparation.............................................................................................15
Main ideas..................................................................................................................................15
Research Approach....................................................................................................................15
Findings of the article................................................................................................................16
References......................................................................................................................................17

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Part one: Formally Assessed
1. Introduction
Management of information and knowledge is very much significant in most of the
commercial establishments all around the world as it can provide any business a competitive
edge over the other similar organizations (James et al. 2016). The entire procedure of sharing
and creating of knowledge inside a business environment can be defined as Knowledge
Management (KM). Introduction of new services or processes in a business can be defined as
Business Innovation (BI); it helps business organizations to grow in the competitive market.
This report shall be analysing the use of KM for BI in Vodafone which is one of the
biggest telecommunication organizations of United Kingdom (Vodafone.co.uk. 2020). The prime
vision of this commercial organization is to be a high quality financial service organization. The
vision of this organization is to enhance the quality of life of the consumers by being a
communications leader.
The report shall be having four sections like organizational learning approach, social
media development, knowledge management features and opportunities of business innovation.
Each of these sections will be very much useful to understand and analyse the contribution of
KM in BI.
2. Organisational learning approach
Numerous Social Media Platforms (SMPs) are deployed in the operations as well as the
production floor of this organization such as YouTube and Facebook. Control of information,
engagement of employees, knowledge creation and enhanced productivity are the most

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significant contribution of the use of diverse categories of SMPs in this global organization. This
practise is very much useful in this organization as it continuous learning and creation of new
services.
The entire knowledge creation procedure of this business is supported by social media
strategy adopted by this organization. Creation of both tacit as well as explicit knowledge is
supported from these SMPs in this business (Bolisani and Bratianu 2017). As a result of this
practice, the decision making capability of the employees of this organization enhanced to a
significant extent.
The role of these SMPs is also very much significant for the managers of this commercial
establishment as it helps them to transfer their individual knowledge to the employees of the
production floor. There are numerous business challenges of Vodafone such as the creation of
a new product, in order to address these challenges this organization maintains a change
management plan, and each of these change processes are also supported by these SMPs
(Gülbahar et al. 2017). The discussion forums of these platforms help the strategic planners of
this organization understand the effectiveness of their BU strategies.
Based on the organizational learning theory, it can also be said that the procedure of
knowledge creation is enhanced with the help of social media technologies which are used by the
employees of the business (Jansen 2017).
The empirical analysis conducted by Shukla, Pandey and Dubey (2018), it can be said
that most of the middle aged employees of commercial business organization makes the most of
SMPs to share and create knowledge in a business. The following illustration shows the age of
the participants whose opinions were considered in the survey conducted by above scholars.