Knowledge and Information Management: Telstra Corporation Ltd

Running head: KNOWLEDGE AND INFORMATION MANAGEMENT
Knowledge and Information Management: Telstra Corporation Ltd
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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Telstra Corporation Limited...................................................................................................3
1. Evaluation and Importance of Knowledge Management in Telstra Corporation Ltd........3
1.1 Relationship between Data, Information and Knowledge...........................................5
1.2 Relationship between Individual Knowledge and Organizational Knowledge...........7
1.3 Identification of Knowledge Assets.............................................................................8
1.4 Evaluation of Actual and Potential Knowledge Assets................................................9
2. Understanding of Knowledge Management Processes in Development of Telstra.........10
2.1 Requirements to Create, Store, Apply and Integrate Knowledge..............................12
2.2 Importance of Intellectual Property Rights................................................................13
3. Framework to Establish Knowledge Management Culture.............................................13
3.1 Contribution of Knowledge Assets in Telstra............................................................15
3.2 Evaluation of Knowledge Requirements for Telstra..................................................16
3.3 Evaluation of Organizational Framework to Enable Knowledge Sharing.................16
3.4 Recommendations for Improving Current Framework in Telstra..............................17
Conclusion................................................................................................................................18
References................................................................................................................................20

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Introduction
Knowledge is stated as the familiarity, understanding and awareness of any specific
person or thing like information, skills, facts and descriptions that are solely acquired either
by experience or by education through learning, discovering and perceiving (Ichijo and
Nonaka 2006). This knowledge could either be referred to the theoretical or the practical
understanding of the subject. This could be explicit, which means theoretical understanding
of subject or could be implicit, which means practical expertise or skill. The knowledge is
either less formal and is systematic in nature.
KM or knowledge management is stated as the procedure to create, share, use as well
as manage knowledge or information for a company (Sanchez 2003). The knowledge
management also refers to the multidisciplinary approach for achieving the various activities
of organization by simply making the utilization of knowledge. This knowledge management
affects the business administrations, information science, and information management and
even information systems (Dalkir 2013). The other fields, which contribute to the research of
knowledge management are information or media, public policy, computer science and
public health. This type of management also focuses on several goals and objectives like
competitive advantages, improvised performances, sharing of the lessons, innovation,
continuous improvisation of company and integration. All of these efforts then overlap with
the learning of organization and could be distinguished with the help of better focus on
knowledge management as the strategic asset and even on the encouragement of knowledge
sharing (Hislop, Bosua and Helms 2018).
Information management is the procedure, through which the specified information is
eventually provided to the decision makers within timely manner. This information
management has been defined from the perspective of information system and even equated

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with information technology management (Jones and Sallis 2013). The information
management encompasses the systems or processes in organizations for proper creation and
utilization of corporate information. It even aims in getting the appropriate information for
the correct person at right place and time. The information management also concerns about
the cycle of organizational activities and the acquisition of relevant information from one and
more sources and even the distribution of information for those, who are needing it (Becerra-
Fernandez and Sabherwal 2014). The following report outlines the knowledge and
information management for Telstra Corporation Limited with relevant details.
Discussion
Telstra Corporation Limited
Telstra Corporation Limited is the largest company of telecommunications in
Australia that builds as well as operates the various networks of telecommunication, mobile
services, Internet access or any other services and products. This particular organization is
completely privatised and is undergoing significant change programs for the purpose of
becoming extremely customer focused and efficient. They provide around 4.9 million of
retail fixed voice service, 17.7 million of retail mobile service and 3.6 million of retail fixed
broadband service. The network connection is highly improvised with the various services
provided by Telstra. Being one of the most popular organizations, they have focused mainly
on knowledge or information management. This has helped them in resolving the various
issues regarding organizational data and business processes. Moreover the complexities of
knowledge and data management are easily removed with the proper application of tools and
techniques.

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1. Evaluation and Importance of Knowledge Management in Telstra Corporation Ltd
Telstra is the largest organization of telecommunications in Australia and hence
comprises of various business processes and techniques (Holtshouse 2013). The increasingly
technological nature of businesses as well as its unpredictable long term impact refers to the
fact that Telstra Corporation Limited is continuously undergoing several changes and thus
facing some of the major challenges after fostering new capabilities, dispositions and
knowledge. The examples of these challenges like response to the positivity in changing,
development of critical awareness, embracing the technological understanding and many
more (Alegre, Sengupta and Lapiedra 2013). Innovation is also fostered for this knowledge
management and then knowledge is moved towards forward. Hence, they have incorporated
knowledge management within their business.
It is extremely important for them since knowledge management is the discipline,
which helps in promoting the integrated approach for proper identification, capturing,
evaluation, retrieval as well as sharing of the major information assets of the particular
organization (Noruzy et al. 2013). All of these information assets subsequently include
documents, processes, policies and even databases of the company. The integrated approach
is undertaken for maintaining the productive, innovative and agile working environment. The
easy accessibility and affordability of the technology is also enhanced and could be easily
deployed with the help of knowledge management (Sultan 2013). The main reasons of
knowledge management becoming important are given below:
i) The first and the foremost reason is that it helps in ensuring that the relevant
information as well as resources is getting accessed by the organizational employees,
whenever they require that information (AF Ragab and Arisha 2013).

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ii) The second reason of knowledge management importance would be that the
important knowledge is eventually kept in the businesses, when the staffs move on from the
respective businesses.
iii) Another significant reason is that knowledge management helps to avoid the
duplicated efforts (Donate and de Pablo 2015).
iv) The next significant reason of knowledge management being important is that it
undertakes advantages of the various existing expertise.
v) The procedures or technique are standardized with knowledge management for
Telstra Corporation Limited.
The above mentioned reasons substantially lead to most effective and efficient
decision making as well as easy collaboration (Del Giudice and Maggioni 2014). Hence,
growth and innovation are easily stimulated. Thus, with the help of knowledge management,
Telstra can help its customers and staffs to share, update and access the business information
and knowledge.
1.1 Relationship between Data, Information and Knowledge
Data, information and knowledge are the essential requirement, which would enable
the better understanding of technological world. The analysis could be enabled after the brief
understanding of several enunciated concepts (García-Holgado, García-Peñalvo and
Rodríguez-Conde 2015). The relationships between data, information as well as knowledge
and the complexities are also properly explained. This information is regarding any
organization and hence could not be termed as the isolated element within the procedure of
knowledge acquisition. On the other hand, data are considered as the basic composition of
that relevant information and knowledge for any particular segment could be provided by the
reprocessing of information. A proper linear sequence is present that is provided from the