Knowledge Management for Coles Supermarkets Pty Ltd Report 2022

KNOWLEDGE MANAGEMENT FOR COLES SUPERMARKETS PTY LTD
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Introduction
The commercial organizations in the retail sector often faced stiff competition in the market.
Theoretical concepts like knowledge tools help in formulating and revising strategies for a
profitable business. Knowledge Management tools consist of 6 paradigms that are strategy,
organizational culture, process, management & leadership, technology, politics (Rao, 2012).
In this regard, the report will analyze Coles Supermarket, Australia through 6 paradigms of
tools mentioned above for improving their company.
Knowledge management tools for Coles Super Market, Australia
The retail sector has a market size of $108 billion with 6,688 number of business units in
Australia. Coles Supermarket is one of the largest retailers in Australia with 2,500 retail
shops and a customer base of 21 million (Coles Group, 2020a). The firm was established in
the year 2000 and employs 165,000 workers under it. It works operates through both online
and offline modes.
Knowledge Management Tools
Knowledge management is defined as the procedure that involves creation, sharing, and
usage of knowledge to manage the resources of the company (Dalkir, 2017). This is assisting
in transforming processes and functions at the organization.
Strategy- This involves the corporate strategy of the organizations, in this regard, Coles
supermarket has adopted online and offline operations as part of corporate strategy (Dalkir,
2017). Additionally, the company has always used its business knowledge by employing
correct resources to his firm. For instance, the firm owns a radio channel that is Coles’ radio
through the customer shopping at stores gets insight about the offers and promotions. In this
way, information about offers and promotions reaches to its customers without any manual
intervention (Coles Group, 2020a). The company satisfies its online customer base through
the priority service strategy.
Organizational Culture- This entails to the culture in which promotes knowledge sharing and
interaction among the members (Rao, 2012). The company has an excellent corporate
strategy as it recognizes the importance of an inclusive environment for all its members. A
program named 'Better Together' was launched in the year 2017 that incorporates aspects like
Accessibility, Gender Balance, Pride, Flexibility and Indigenous participation (Coles Group
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