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The effectiveness of the marketing mix strategies and its impact on the performance of Coles

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Added on  2020-05-16

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Introduction 3 1.1 About Company 3 1.2 Product and location 3 1.3 Customer 3 2. Marketing mix 5 2.1 Product 5 2.2 Price 6 2.3 Distribution/ place 7 2.4 Promotion 7 2.5 Process 9 2.6 Physical evidence 10 2.7 People 10 2.8 Partnership 11 3. 1.1 About Company The business segments of Coles Groups include Coles supermarket, Coles online, Coles express, Coles financial services, Coles liquor. The Cole's supermarket operates its business from approximately 720 stores in Australia with more than 90,000 employees along with this the supermarket

The effectiveness of the marketing mix strategies and its impact on the performance of Coles

   Added on 2020-05-16

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Marketing andManagement
The effectiveness of the marketing mix strategies and its impact on the performance of Coles_1
Running Head: Marketing and Management 1Executive Summary The purpose of the report is to examine the effectiveness of the marketing mix strategies and its impact on the performance of Coles. To understand the marketing mix strategies of the company data has been collected from the annual reports of the company. The results of the evaluation indicate that the strategies formed by the company are successful due to which the company is able to face the competition in the market. It is concluded that the company should bring some changes in the strategies of the company to lead in the market. It is recommended that Coles should bring some changes in their strategies for achieving goals of the company.
The effectiveness of the marketing mix strategies and its impact on the performance of Coles_2
Running Head: Marketing and Management 2Table of Contents1.Introduction..............................................................................................................................31.1 About Company.....................................................................................................................31.2 Product and location..............................................................................................................31.3 Customer................................................................................................................................32.Marketing mix..........................................................................................................................52.1 Product...................................................................................................................................52.2 Price.......................................................................................................................................62.3 Distribution/ place.................................................................................................................72.4 Promotion..............................................................................................................................72.5 Process...................................................................................................................................92.6 Physical evidence.................................................................................................................102.7 People..................................................................................................................................102.8 Partnership...........................................................................................................................113.Competitor’s analysis.............................................................................................................114.Contemporary issues..............................................................................................................125.Recommendations..................................................................................................................13Conclusion.....................................................................................................................................17References......................................................................................................................................18
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Running Head: Marketing and Management 31.Introduction The report outlines and describes the theories related to the marketing mix concept and implementation of theories to a particular product of the company. 8p's of the marketing mix are discussed which include product, price, promotion, distribution, partnerships, people, processes and physical evidence. Further, the report includes the competition and the contemporary issues faced by the marketers. Along with this recommendations are provided to the company related tothe marketing mix strategies. 1.1 About Company The business segments of Coles Groups include Coles supermarket, Coles online, Coles express, Coles financial services, Coles liquor. Cole’s supermarket is an Australian supermarket, retailer, and the customer services chain with the headquarters in Melbourne, Australia. The chain of the supermarket is among the second leading retailers after Woolworths (Coles, 2018). 1.2 Product and location The product of the Coles group that has been selected is Cole’s supermarket in Australia. The Cole's supermarket operates its business from approximately 720 stores in Australia with more than 90,000 employees along with this the supermarket has a customer base of approximately 4.5million people in Australia (Coles, 2018). 1.3 Customer The desire target market of the Coles supermarket are people who prefer all the products under one roof. This supermarket ensures that they are offering high-quality products and services which help the company in satisfying the needs of the customer. Thus, the company mostly targets those who people are looking for unique and special products with high quality in
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Running Head: Marketing and Management 4Australia. The image shows how the different customers with diverse demands are buying products under one roof. Cole’s supermarket is the shoppers of all the economic levels in Australia. (Source: McDonald, 2012)
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Running Head: Marketing and Management 52.Marketing mix Marketing mix is the base of the foundation model in marketing. The marketing mix is defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target. The marketing mix strategies of the Coles Supermarket are discussed below. 2.1 Product The product is an item that is produced or manufactured with the aim to satisfy the needs of the customers. The product can be tangible and intangible which means it can be in the form of goods or services. The products sold at the supermarket consist of baby products, dairy, deli, gift cards, liquor, meat, fresh fruits and vegetables and many other products (Mba Skool, 2017). In the supermarket, the company provides its own brands such as Graze Grass-Fed Beef and BonSucro sugar. The company offers seven levels of private or generic label brands in their supermarket. For instance: Coles Smart Buy: - A budget label which covers the household essentials and groceries and it is easily recognized by the customers because of its white and red accented packaging.
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