Knowledge Management Principles

KNOWLEDGE MANAGEMENT PRINCIPLES 1
KNOWLEDGE MANAGEMENT PRINCIPLES
By (name)
Name of the course
Tutor’s name
Name of the University or college
The name of the city and country where its located
Date

KNOWLEDGE MANAGEMENT PRINCIPLES 2
Introduction
Bouygues Telecom has covered about 98% of France network with more than six million clients.
The company was established in the year 1994 as the subsidiary of international Bouygues
group. Today, Bouygues Telecom has proven to be one of the most innovative and dynamics key
player within the French mobile telephony industry (Bourreau, Sun & Verboven, 2016). The
main objective of this report is to analyze Bouygues Telecom under the given headlines.
The situation and problem faced by Bouygues Telecom
One of the challenges faced by the Bouygues Telecom was the issue of size. Work specialization
is one of the key factors that can be negatively impacted if any business organization has poor
structures (Maillé, Tuffin & Vigne., 2011). This because work specialization will determine how
various tasks are divided among the employees. A long period task is broken down into small
tasks and facilitates more specialization among the workers. Therefore, due to small size
Bouygues Telecom struggled in managing the flow of the information from one department to
another. Organizational alignments of any company will depend on its capability in accessing the
information in taking and making decisions (Dutot, 2013). With no clear and right information,
made it difficult for Bouygues Telecom to communicate appropriately.
Due to poor sharing of information, individuals and department of Bouygues Telecom were not
able to collaborate efficiently and effectively in other parts of the business. Thus, the flow of
information is important in executing the strategies of a business. Lack of proper communication
is one of the key hurdles to the performance of Bouygues Telecom company. Any successful
company must be able to depend on frontline, horizontal and vertical sharing of information to
ensure the data needed is readily available (Cézanne & Rubinstein, 2011).

KNOWLEDGE MANAGEMENT PRINCIPLES 3
The strategy adopted by Bouygues Telecom to cope with the situation
In order to contain the situation, Bouygues Telecom had to consult the Valtech an organization
specialized in information technology enterprise and management consultation. Valtech is an
international digital organization which help their clients in connecting with their customers and
closing available experience gaps. The Valtech is well rooted in addressing the marketing,
experience, technological design and transformational difficulties among its clients like the
Bouygues Telecom. Therefore, the company played a bigger role in helping Bouygues Telecom
to orchestrate seamless experience with its customers and to implement its solutions properly
(Lamarche & Rubinstein, 2012). Bouygues Telecom had made the right decision since their
project needed an immediate and effective knowledge management solutions and the experience
in the field was well established.
How Bouygues Telecom incorporated IT tools to implement the Knowledge Management
(KM) system?
Bouygues Telecom had to incorporate information technology tools to help it in implementing
the knowledge management in their systems. This is because incorporating the IT approaches
was challenging, difficult in managing as well as too expensive (Abubakar, Ibrahim, Kado &
Bala, 2014). Thus, Bouygues Telecom began the process by issuing an invitation to tender. After
a long study of the market, Bouygues Telecom settled on Microsoft’s SharePoint Portal Server
solution. This is because Microsoft’s SharePoint Portal Server its very flexible in meeting
different needs of the Bouygues Telecom company and also not difficult to implement (Dahl,
2010). Microsoft’s SharePoint Portal Server is a business company collaborative portal used on
the basis of windows SharePoint service platforms. The portal service platform has more features
like personalization and external content source. Theses features among others are critical in