Kodak Corporate Social Responsibility Case Analysis 2022

Running head: KODAK CASE ANALYSIS AND CORPORATE SOCIAL RESPONSIBILITY
KODAK CASE ANALYSIS AND CORPORATE SOCIAL RESPONSIBILITY
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Author Note

KODAK CASE ANALYSIS AND CORPORATE SOCIAL RESPONSIBILITY1
Table of Contents
Case Analysis...................................................................................................................................2
Answer 1..........................................................................................................................................2
Answer 2..........................................................................................................................................3
Answer 3..........................................................................................................................................4
References........................................................................................................................................5

KODAK CASE ANALYSIS AND CORPORATE SOCIAL RESPONSIBILITY2
Case Analysis
Eastman Kodak Company is an organization dealing in film and photography founded by
George Eastman along with Henry A. Strong in the year 1888. George Eastman was the heart
and brain behind the Kodak Company. This company became a giant in the photography
industry. After George Eastman passed away, this company became the leading organization in
the market. The organization enjoyed a supreme position in the industry. However, the company
started to lose its standard in the market during the shift from film photography to the digital
photography. The main reason for this was the denial of the company to shift its focus from the
film photography to the idea of digital cameras. The management of the Organization was unable
to realize the importance of the first digital camera invented by Steve Sasson. Even after the
efforts of George Fisher and Daniel Carp, the Company was not able to claim the ruling position
in the industry. With the advancement in time, there was also advancement in technology and
Kodak resisted evolving itself along with the advancement. The intention of the Company to
remain in the film of photography business and negligence in proper research of the needs of the
customer and market competition were the primary causes of the downfall of the company. The
accident that happened in the Kodak plant in the year 1988, further added more injuries to the
Company. There was an explosion of a pipe, which cause for the spill of poisonous chemicals
affecting some workers and the nearby residential area (Gershon 2013).
Answer 1
The Corporate Social Responsibility (CSR) is a wide notion having a huge importance in
relation to the community and the company. When a company adopts CSR policies, the company
is able to develop the operations of itself and it is able to contribute to the society. The CSR has