Effectiveness of Kogan TV in Comparison to Other Brands - Research Proposal

Running head: RESEARCH PROPOSAL
Research proposal
Name of the Student
Name of the University
Author note

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Research proposal
Table of Contents
Task 1: Market and strategic Overview.....................................................................................2
Task 2: Background:..................................................................................................................3
Task 3: Objectives:.....................................................................................................................4
Task 5: Reporting Requirement.................................................................................................4
Task 6: Timing...........................................................................................................................4
Task 7: Budget...........................................................................................................................5
Task 8:........................................................................................................................................5
Task 9:........................................................................................................................................5

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Research proposal
Task 1: Market and strategic Overview
With the rapid development of technology and internet most of the traditional
business process is changing to modern and effective model. The retailer and goods exchange
process are also shifted from a physical handover process to the internet based websites. The
research will be conducted for evaluating the efficiency of the Kegan tv comparing to other
brands which are also showcased under the same e-commerce web page.
Current Market: Television are popular in all over the world because along with watching
schedule programs, viewers can access internet and streaming services. According to a test
result, 3.6 million people still use pay tv subscription which is dramatically decreasing due to
the rapid availability and functionality of smartphones and laptops. Nowadays, peoples just
do not use TV for watching schedule programs, as streaming services are changing the
dynamics of the pay TV industry in Australia. Having said this, IHS Markit believes that
Australian pay TV providers are still well positioned to compete and will do so as long as
they continue to offer compelling content.
Major players: There are dozens of popular company who manufacturers smart Tv and quite
popular s well. Samsung, LG and Sony are at highest chart for selling most amount of
television. These companies are in the market from a long time and changing their
technology rapidly to stay relevant in the market as well.
Target market: Kogan.com had 910,000 unique active customers as of April, but these are
only the tip of the database iceberg. More than 7 million Australians are on the Kogan.com
database thanks to some interaction since the site was started in 2006. The business of the
kogan is Australia centric, even though they are extending their business to New Zealand.