Managing International Business: A Case Study of Kojo Furoa

This report discusses the challenges faced by Kojo Furoa, a Japanese manufacturing company operating in the UK, and how stakeholder theory can help manage international business. The report highlights the role of environmental activists as stakeholders and the importance of considering their interests in decision-making. The report also emphasizes the need for negotiation and analysis of stakeholder requirements to improve business efficiency. The report cites relevant literature to support its arguments.

Managing International
Business

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................5

MAIN BODY
The present report is based on the company Kojo Furoa which is a Japanese company
dealing in manufacturing company and is having a large working base in city of Cardown. The
company is a successful business because of the reason that it has a long history and is also
having good set of revenue. The company operates in the city for a long that is since 1980 and
the company is operating in good and effective manner (Sharma and et.al., 2020). The company
is employing many people and has also received formal recognition for its standard working
condition and also CSR activities. Moreover, the company is currently facing issues relating to
the company and sales to a great extent. With the passage of time the profitability of the
company that is UK division has declines and this was particularly because of the reason of
increased competition.
This is particularly because of the reason that when the company works in external
environment then there are many different types of the issues which business face. This is
because of the reason that the working of the company is being affected by the external
environment changes. In these changes it is very necessary that all the stakeholder plays a crucial
role. This is particularly because of the reason that when the working of the company will not be
having good stakeholders then this will be affecting the efficiency of the business and the
decision will be affected (Şişu and Scarlat, 2019). Along with this major stakeholder involved
was the Environmental Activist Collective Representative. This is particularly because of the
reason that many of the environmental activist have launched the protest against the company.
Thus, this has affected the role of the environmental activist of the company and they have to
work in better and effective manner. This is necessary because when the activist of Kojo Furoa
will not be working in better manner then it will be affecting the performance of the overall
company.
In accordance to the stakeholder theory it is clear that company need to consider the
power and interest of the stakeholder such that they are happy and satisfied. This is necessary
because when they will be happy and satisfied then this will be improving their working
capability and they will be efficiently working. Hence, as a result of this the efficiency and the
overall working of the company will be improved (Ali and et.al., 2021). In this the Kojo Furoa’s
environmental activist need to take care of every activity of the business and try to improve the
condition of the business. This is very necessary because when the activist will be working in

proper condition then this will be improving the environmental activities of the company and no
other one will be protesting against the company. hence, as a result of this the working of the
company will be improved.
Along with this, at the time of decision making it is very necessary for the company that
they must consider the analysis and requirement of the stakeholder. Also the stakeholder must
also negotiate in the working of the company. this is because of the reason that the stakeholder
plays a crucial role in the development of the business as they are interested in improving the
efficiency of the business. hence, the environment activist of Kojo Furoa also plays a crucial role
in the negotiation of any of the issue (Pitel and et.al., 2019). Within the negotiation the
stakeholder plays a crucial role because they know what they need to do and what steps can be
taken in order to improve the working capability of the company and the working efficiency of
the business to a great extent. this is because of the reason that when the stakeholder will be
working in better and effective manner then this will be improving the efficiency of the business
and the working capability of the business will also be increasing.

REFERENCES
Books and Journals
Sharma, P. and et.al., 2020. Managing uncertainty during a global pandemic: An international
business perspective. Journal of business research. 116. pp.188-192.
Şişu, M. and Scarlat, C., 2019. Novel Approach in Managing International Business: B2X
Business Transaction-A Romanian Experience. In International Conference on
Management and Information Systems September (Vol. 29, p. 30).
Ali, T. and et.al., 2021. Managing international joint ventures to improve performance: the role
of structural and social mechanisms. International Business Review. 30(3). p.101791.
Pitel, N. and et.al., 2019. Managing Logistic System of an Enterprise in the Context of
Conducting International Business Transactions. TEM Journal. 8(3). p.888.