Taking KOKOBLACK to Singapore Market

Taking KOKOBLACK to
Singapore Market

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing Mix.............................................................................................................................3
Product...............................................................................................................................3
Price...................................................................................................................................3
Placement ..........................................................................................................................4
Promotion..........................................................................................................................4
People................................................................................................................................5
Process..............................................................................................................................5
Physical Evidence..............................................................................................................5
Entry mode........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entering into a new marketing environment is tough as well as interesting for any company. This
enhances the abilities of the company as well as the employees. But it also requires an enormous
amount of research and resources in terms of going into a new environment and exploring new
areas of business. The further discussion focuses upon the description of international marketing
strategies which the company will particularly use to enter, operate and compete in the new
market. Also, the discussion describes the market conditions of Singapore in particular. It also
gives a brief about the customer behaviours, expectations, lifestyles and preferences. The
marketing segment is described in depth by including the marketing mix, which specifically
consists of the description of the 4P's of marketing that are product, price, place and promotion,
and also the best entry mode to enter the country and exporting mode for better working are
defined down below (Gancarczyk and Gancarczyk, 2018).
MAIN BODY
Marketing Mix
Product
The Kokoblack is famous for its high quality products along with that it also provides a wide
variety of the products that consists of the biscuits, ice cream, chocolates, bars, desserts,
beverages and the chocolates. The Kokoblack is one of the most popular products in the market
of Singapore. Using various brand names for the multiple products is a very meaningful strategy
specifically in the case when the brand is being affected. Kokoblack also sells its products in
multiple countries and the necessary decision taken to sell them totally depends upon the
demographic considerations, competitors and the cost of production (Tien and Ngoc, 2019).
Price
As the quality of the products of the Kokoblack is high so are the prices. The marketing of the
chocolates of the company is high that is why the prices of the chocolates need to be high in the
market while on the other hand in some of the cases they are very reasonable and can be
afforded. There are various kinds of the products that are being included in this particular brand
and some of them are also being sold at a very reasonable prices. The brand is also considered to
be the premium brand of the chocolates because of its strategy of positioning but as it also has