Marketing Mix: 7P's and its Application

MARKETING
ESSENTIAL

Content
▸ Introduction
▸ Application of marketing mix
▸ 7p’s of marketing mix
▸ Conclusion
▸ References
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Introduction
Marketing mix is a tool used by the company to
achieve their marketing objectives, also to promote
its product in the marketplace. It is set of actions or
plan that needed to be carried out in order to
promote a particular brand. Marketing mix model
was published by E. Jerome McCarthy in 1960. In
this presentation, the 7P's in context to the chosen
firm is highlighted.
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Applications of marketing mix
▸ Effective use of resources: Marketing mix helps in
effective use of the resources available in the
organisation, it helps in bringing cost effectiveness in
the company. The marketing manger makes sure that
there is effective utilisation of resources available so
that goals and objectives of the firm can be achieved
effectively.
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