Relative Measure for John Lewis (PDF)
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Added on 2019-12-28
Relative Measure for John Lewis (PDF)
Added on 2019-12-28
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KPI's Research
Table of ContentsINTRODUCTION................................................................................................................................31 Relative measure for John Lewis .................................................................................................32. Evaluation of John Lewis with Mark and Spencer Pvt. Ltd. ......................................................53. The 20 Key performance indicators (KPI) ..................................................................................64. Research note of John Lewis company with data and figures on 20 KPI's.................................8CONCLUSION..................................................................................................................................10REFERENCES...................................................................................................................................12
INTRODUCTIONOne of the biggest established department store operating in UK is John Lewis which wasestablish in mid-1800 (Alwaer and Clements-Croome, 2010). It's well known retail sector in UKand have 46 stores throughout the UK. The following document contains details related to the Keyperformance Indicator (KPI) of John Lewis Ltd. KPI is used to measure the business performanceand objectives of the company effectively. This helps in identifying the specified goals andobjectives of the company. In the following document relative measure of the company areidentified and it is compared with the Marks and Spencer Group p. L.C.. Then 20 key performanceindicator for the John Lewis is created. At last final research is done on the current data and figuresof John Lewis. KPI are divided into four major business parts which are measure and understandingof customer, internal, Financial and employees. Through this company market details along withmarket value can be easily identified.1 Relative measure for John Lewis The organization use to focus on various financial and non- financial KPI. This are used by JohnLewis in order to analyze, evaluate and monitor the business performance along with achievinggoals and targets. Measuring and understanding of Customer: John Lewis considered there customer to be everything.They understand the customer demands and their current behavior through which they makesrequired changes in the organization. The company's lead objective is to identify new innovationand better strategic introductions to the customer. John Lewis product has grown the market sharedue to customer belief (.Caniato, and et.al ., 2012). The net promoter score ( NPS) of John Lewis is mentioned having increment from the previousvalue. In the year 2016 NPS was +29 while in 2017 it increased up to +34 for Waitrose while forJohn Lewis its +59 to +62 in 2017. NPS is used to measure the interest of the customer inrecommending the product and service of the John Lewis. If there is positive hike in those valuesthat mean customers are highly loyal and are satisfied with the productOther measure which are Growth in customers shopping across both brands which raised from 4.7%to 5%. Customer Profitability score is used to identify the individual customer bringing profit to theorganization. Waitrose had increment from 2.3% to 2.8% while John Lewis had downfall from 4.6%to 0.7%. Customer retention rate which describes as the customer frequently coming back to the store. Here
Waitrose had downfall from 1.3% to 0.2% and John Lewis had fall from 3.1% to 2.7%. Measuring and understanding Financial: Revenue Growth Rate is used to define the income level of the company. Complete growth of thecompany increased from 2.5% to 3.2% in the year 2017. Net profit can be calculated as income left after eliminating expenses. The company earned thepartnership profit per average FTE which was 4800 Pound to 5800 pound. Net profit margin of the company increased from its initial values to few figures upward. Gross Profit margin of the company rise from 370Million Pound which is 21.1% . there wasdecrease in the profit growth due to pension accounting charges. This is expected to reduce in theprice up to 1.9% of its initial values (Fotrousi and et.al., 2014). Debt ratio of the company decreased from 4.4x to 4.0x which is beneficial to the organization. Measuring and understanding Internal factors: Capability Utilization rate is used to identify the potentiality the employees in the company. Thecompany is having the best employees and the service provided by then are too great. The company is known for its project schedule variance. The employee contribution to the companyhas made the company to achieve all its product in time. This made great large profit and goodmarket value of the organization. Project cost variance: The company is receiving the project through various shareholder andcustomers and is under the budget. Through the contribution of the employee and other members ofthe firm the organization is easily able to complete its project. Earned Value (EV) metric: The company has high market values in UK and to the other countrieswhere its expended its business. Also, the company is organizing to expand its business to all overthe world. Order fulfillment cycle time (OFCT) through the online marketing and other technology people caneasily purchase the product online and the rate of the order of the customer has increased from theprevious year. Delivery in full, on time (DIFOT) rate: The product made by John Lewis are high quality anddurable. There are advance delivery option available to the customer. Now customer can orderonline and pay the price afterwards. Customer service of John Lewis is fast and they deliver theproduct to the accurate place within time limit.
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