Fear in People Due to Overconsumption of Alcohol

Fear in people due to overconsumption of
alcohol.

Abstract
The study examined the fear in people due to overconsumption of alcohol. Participants were
invited through social media advertisements and total of 500 participants has participated in the
survey out of which 166 were males and 334 females of age 18 to 44 years (M = 28.59, SD =
3.92). The study was conducted via an online survey platform (Qualtrics). Participants who
consented to take part in the study were provided a link to the questionnaire. Participants were
then randomly assigned to an experimental condition and completed the questionnaire. The aim
of the study is to determine the predictive value of fear in people regarding over consumption of
alcohol. It is assumed that the fear in people will not have any significant impact on over
consumption of alcohol(Hypothesis 1). The fear in people have significant impact on over
consumption of alcohol (Hypothesis 2). Multiple regression analysis has been conducted in order
to testify the hypotheses of the study. Current findings suggests that fear in people have
significant impact on overconsumption of alcohol. Researcher faced time limitation in order to
conduct an effective and efficient research.

Fear in people due to overconsumption of alcohol.
There has been a significant issue in Australia regarding use of alcohol. Enjoying alcohol
in moderation is not just bad for an individual but it possess many health effects that can
damages one's life (Rothman and Salovey, 1997). Doctors contends that overconsumption of
alcohol is the root cause of liver cancer, heart disease, brain diseases and stomach cancer.
According to Brownson, Baker, and Gillespie, (2017) There were 189.1 million litres of pure
alcohol available for consumption from alcoholic beverages in Australia in 2015-16. This was an
increase from the amount available for consumption in 2014-15 (182.7 million litres), which is
the first increase since 2006-07. The volume of pure alcohol available for consumption in the
form of beer increased by 4.5% between 2014-15 and 2015-16 (Apparent Consumption of
Alcohol, Australia, 2015-16, 2018). The volume of pure alcohol available for consumption in the
form of Ready to Drink (pre-mixed beverages) also increased by 3.1% and spirits by 3.6%
during this period. Average Australian consume eight standard drinks a day.
Health authorities recommended that alcohol must be consumed only four times a day.
This implied that just double the recommended rate, an average Australian consume alcohol.
Due to overconsumption, many people suffers from numerous health, social and emotional issues
that can be devastating for their life. Researchers has identified few reasons why Australians
tends to attract more towards alcohol. They contends that alcohol is mostly consumed due to
emotional reasons such as instability in relationship, family issues, etc. After that dissatisfaction
in life either from job, partner or any other reason, Australian tends to consume alcohol more.
During celebration and new year eves most of the alcohol got consumed in Australia.
Researchers conducted study on the people who have fear of over consumption of alcohol in
Australia (Livingston, 2014). There were many factors due to which people tend to avoid the
overconsumption of alcohol. These factors includes fear of loss in health, loss disgust social, loss
of relationship, loss of status, etc. Overconsumption of alcohol has many long term side effects
on health. These effects can create permanent disease in the body which eventually become
incurable.
According to Cooper et.al. (1992) in order to reduce the consumption of alcohol, one has
to follow the healthy practices and maintain a healthy diet. Furthermore, he or she must drink in
limit in order to reduce the impact of alcohol in their healthy life. In this context, the aim of the
study is to determine the predictive value of fear in people regarding over consumption of