Environmental Analysis of Land Rover Company in COVID Pandemic

Environmental
Analysis of an Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Overview of Land Rover Company............................................................................................3
Analysis of company's problem..................................................................................................3
Impact on auto-mobile industry in COVID pandemic................................................................4
Assess survival and success factors for the industry with consideration to the mega trends......5
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Environmental analysis is a method which is used by organization for identifying the
applicable factors which have a direct or indirect effect on the organizational functions. The
motive of using this method by organization is to study the current market scenario. This report
is prepared on the basis of secondary data which includes newspapers, articles, magazines and so
on. This method also helped to increase the favourable situations towards the company which
leads to enhance their profit in long run. The company which is chosen for analysing the market
environment are Land Rover. It also highlight the operational activities of the Land Rover which
was carried by them at the time of COVID 19. In this report various problems are also described
which are faced by organization at the time of COVID 19. In COVID 19 the unemployment rate
are highly increased in company which leads to decrease the organizational growth. This report
is also based on the effects of CONID which was faced by the organization. In this report various
factors and challenges are also described which was considered by Land Rover for increasing the
growth and productivity of organization.
MAIN BODY
Overview of Land Rover Company
Land Rover is multinational luxurious vehicle company and it is also popular for the off
road capable and four wheel drive vehicles in market (Ali, Kaur and Jaramillo, 2018). The
company was established in 1948 by Jaguar Land Rover and is headquartered in United
Kingdom. Their manufacturing units are situated in various other locations also which includes
China, Brazil and India. It is one of the company who is highly focused on the quality in their
product for achieving success in the long run. It is one of the company which is highly focused
on the mid and upper class segments. According to various segments they facilitate various
specifications in their models to customers. Models include Freelander, Land rover defender,
Range rover and so on. But in COVID 19 the revenue of this organization decreased because in
COVID the purchasing power of the customers are decreased.
Analysis of company's problem
Automobile is one of the biggest industry who operate their functions globally and also
maintained good relations with customers. But in COVID 19 their sales and productivity of the
organizations are highly decreased. The other reasons for decreasing the work efficiency of

organisation are Firstly, increasing the prices of the vehicle equipments and their vehicle which
leads to decrease the demand of the product by the customers. The reason for increasing price in
their product are due to government restrictions company faced shortage of raw materials by
suppliers for producing best quality product. In COVID the prices of the fuel are also highly
increased and due to increasing price new and existing consumers did not avail their product and
services.
Secondly, in COVID 19 transport facility are highly decreased which leads to decrease
the portfolio of organization (Azam, Alam and Hafeez, 2018). Due government restrictions
transport facility are fully stopped and it creates negative impact on company and customer. Due
to this reason supply chain management are not effectively maintained by company. This leads
to increase the delivery time of product which is not liked by consumers. This leads to increase
the bad relation between company and customer.
Thirdly, increase of pressure by the top level management towards lower level
employees. It occurs because in COVID pandemic the organization started to loss the customers
due to their less productivity of employees in organization. Due this reason Land Rover initiated
flexibility in the work of employees which impact to increase the productivity of employees.
Impact on auto-mobile industry in COVID pandemic
Land Rover is one of the company which is highly focused on quality of product,
maintaining customer satisfaction level, increasing their profit and others. But in covid pandemic
company faced lots of problems for running the company properly which are described below -
 Closing of manufacturing unit – Manufacturing unit refers to the workplace where
products and equipments are produced for serving the best quality products to customers.
In context to Land Rover, management faced lots of difficulty for serving best quality
equipments to them (Susanty, Tjahjono and Sulistyani, 2020). Because due to lock-down
manufacturing units are closed in different locations which impacts to increase the work
load of the company. Due to workload company are not able to deliver the products to
customers in time. Shutting down of manufacturing units creates negative impact to
employees also. It means that large number of employees are terminated from
organization for managing their expense of their operational activities.
 Drop in the sales of vehicles – It means decreasing the sales volumes of vehicles which
leads to decrease the market share of the company. In context to Land Rover, company