Blogging to Communicate: STP Analysis and Marketing Mix of Land Rover

Blogging to
communicate

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
STP analysis................................................................................................................................3
Marketing mix.............................................................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the concept that defines efficient strategies to spread the awareness of goods
and facilities in market. It provides appropriate analysis according to the market condition at
right time to extend global market. The marketing division include several functions in respect to
promote the business products and services (Chugh, Grose, and Macht, 2021). The management
consider in this report is Land Rover, it is a British brand of auto-mobile sector. It was
established in the year 1978. The following report covers the STP analysis and marketing mix of
the company.
TASK
Marketing division of the company deals with promoting goods in market, it is the
techniques that are utilised in business by developing the goods more suitably. In the
marketplace the customer have several choices and orientation by which the company invest
amount on research and development.
STP analysis
Segmentation – In STP analysis the initial section is to separate the divisions by managing the
customers in several factors like age, consumer preferences and so on. It is why the business
needs to separate customer into units of candidates with similar aspects. It offers the
management huge advantages over competition who utilise approaches. It involves several sort
of segments that are as follows -
 Demographic segmentation – It separate the customer according to age, education and
occupation such all are the factors on that management divides their customers
(Hickman, and Unger, 2021). It makes the segmentation more easy for business in
respect to satisfy the customers.
 Geographical segmentation – It separates the consumer as per to the location, region,
city, so on. All such are the factors on which the business are recognisable.
 Psychographic segmentation – It segmented individuals according to personality, risk
aviation, value and lifestyles. It develops the management more efficient by dividing
customers.