Language and Learning in Your Discipline

Running head: LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Language and Learning in Your Discipline
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1LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Reference 1:
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old
tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-
45.
This paper elaborates on the emergence of food marketing by making use of the new
media as well as its potential influence on such type of marketing on young people. It has
also explored on how the potential policy responses for limiting the exposure to these
promotions. The results and findings of this article suggests that the food marketing on the
new media, which is also referred to as the digital technologies is significantly increasing and
it effects the choices of food and their preferences among the children. The influence of the
integrated campaigns that reinforces a commercial message all across several platforms as
well as of new media that engage with the potential customers has high possibility to be
greater than that the traditional mode of marketing.
This author of this article are Kelly B, Vendevijvere S, Freeman B and Jenkin G in the
year 2015. The main elements that these authors have focused on this article comprise of
Digital media, new media, beverage, marketing and food. It is not a peer reviewed journal
article as of the fact that it is not reviewed by any other experts in the same fields before this
article has been published in the journal for ensuring the quality of this article. Furthermore,
it is also to state that it is an academic based article. The authors of this article have also
published other articles based on the same area and some of the examples are- “Food
references and marketing in popular magazines for children and adolescents in New Zealand:
a content analysis” and “Monitoring food and non-alcoholic beverage promotions to
children”. The references used in this article are also extensive and they are of good quality.

2LANGUAGE AND LEARNING IN YOUR DISCIPLINE
The only limitation of this article is that it has researched about the proportion of children
based on their age difference who get convinced by food marketing.
However, I would like to state that the content do cover appropriate scope of the
subject matter and though not being a peer reviewed article, it provides useful and supporting
evidences. It also contains some references to other scholarly and relevant sources.
Reference 2:
Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a
Necessity. Journal of Applied Business & Economics, 16(5).
This research study basically highlights the fact that the effective use of SMM (Social
Media Marketing) is a game changes and it keeps on growing to play an effective role in
making the clients or the customers well informed. With the same, as because the growing
SMM, it is becoming more important to conduct a continued and timely research on the
Social Media Marketing. The main objective of this article is to shed light on the fact that
social media marketing could be significantly a useful tool and beneficial for each and every
organisation if it is used in an efficient manner.
This paper has been introduced by Anne Whiting and Anant Deshpande, the scholars
belonging from Empire State College in the year 2014. It is a peer reviewed journal article
and is scholarly-based. The authors of this article have not published any other articles based
on the same area. However, it is to note that the references that are used in this article are also
extensive and they are of good quality. The questions that are asked by these two scholars has
resulted in the analysis of the advantages and disadvantages of the social media use in the
field of marketing.