Annotated Bibliography on Social Media Marketing

Running head: ANNOTATED BIBLIOGRAPHY
Annotated Bibliography
(Social media marketing)
Name of student
Name of University
Author note

1ANNOTATED BIBLIOGRAPHY
Source 1: Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but
same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1),
pp.37-45.
According to Kelly et al. (2015), the digital technologies have assisted the food
companies to engage with the young children and made them influenced to make purchases from
the company consistently. The digital promotions and advertising activities managed by the food
companies have not only helped in reaching the young individuals and made them aware of the
new products and services available, but also had demonstrated the need for intervention
considering the various data associated with the obesity reports and documents. The digital
technologies have made the children aware of the food consuming habits and made them realize
the major causes of obesity along with the approaches to be undertaken by them to resolve
obesity issues, furthermore lead a healthy life in the future. The social media channels are
assessed including the social networks and ensuring that the children are protected from any
harmful effects that might be caused due to the marketing activities (Kelly et al. 2015). From the
article, it has been understood that the food marketing tools and techniques have marketed
relevant information associated with the dietary habits of children and created limitations for the
young individuals to the promotional and marketing activities. Kelly et al. (2015) also provided
information and data regarding the ill effects caused due to the consumption of beverages and
snacks and thus marketing proper information and good dietary behaviors should be effective for
making them lead a healthy life.
The article was published in the year 2015 and it has been considered as an effective
source containing information about the food marketing. The source has been quality peer
reviewed while the authors of the article are well knowledgeable and skilled in managing the

2ANNOTATED BIBLIOGRAPHY
marketing activities with the involvement of social media platforms as well. The source is
authenticated and holds enough information that has to be collected and analyzed for drawing
inference to the subject of the topic.
Source 2: Alharbie, A., 2015. Business growth thru social media marketing. International
Journal of Innovation and Applied Studies, 13(4), p.873.
From the article, it can be understood that the author has focused on the social marketing
activities to engage with more customers and ensured business growth and development in the
form of higher revenue generation and gaining competitive advantage in business as well. He
author has placed his opinions regarding the use of social media platforms for enhancing the
level of engagement with the customers and ensure attracting both existing and new customers
towards the company, which can assure the company’s growth and success in terms of higher
profitability. The author prioritizes on how the social media platforms have helped the
companies to manage effective changes, furthermore establish good relationships with them for
facilitating the business growth and development successfully (Alharbie 2015). The major
segments considered here as the major areas of changes include the social news, marketing
activities with lower costs involved, establishing good relationship with the customer, proper
management of branding aspects to improve sales and lower cost marketing. In this article, the
author also presented relevant explanation to the effects that social media marketing has created
on the development business through wider reach to the customers and enhancing the sales
revenue too through management of proper networks too. The publication of the source in the
year 2015 considered peer reviewed journals and the writer of the article showed great
consistency in managing his skills and knowledge to improve the business effectiveness through
social media marketing techniques.