Laptop and Mobiles Product Launch Planning in Dream Elegant Digitals

Running head: LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Laptop and mobiles Product launch planning in Dream Elegant Digitals
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1LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Table of Contents
Introduction.................................................................................................................................3
Product approach.........................................................................................................................3
MVP and testing..........................................................................................................................6
Channels and distribution............................................................................................................9
Organizational impacts..............................................................................................................10
Product marketing plan..............................................................................................................11
Go To marketing strategies........................................................................................................12
Conclusion.................................................................................................................................13
References.................................................................................................................................14

2LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Introduction
This report depicts the crucial importance of using product development specifications
and product launch activities used to promote new product in local, national and even in global
market. ABC technical product manufacturing company is focused on manufacturing laptops and
mobiles phones with long lasting battery.
If the assumptions and deliverables are successfully implemented, launched and marketed
then users will not require carrying power bank with them rather the battery itself will give
approximately 48 hours battery longevity with one time charge. The company nominated in this
report is Dream Elegant Digitals who will launch the product manufactured by ABC technical
product manufacturing company.
Product approach
It is identified that maximum profit that can be earned from the market by selling quality
products and services. In other words, commercial profit of an organization is directly
proportional to the services and products they sell to their customers (Roberts, Candi and Hughes
2017). Therefore, most of the businesses take multiple extensive levels of research and
development activities before introducing any new good quality product. The company is
focused on launching new digital products.
ABC technical product manufacturing has launched digital products in terms of laptops
and mobile phones that hold long time battery life. In order to launch any product, effective
marketing and advertising strategies are essential (Cohen and Munoz 2017). These days most of
the business owners are trying to keep themselves engaged to effective research and
development work before launching any new product (Smedsrud, Ekdahl and Näslund 2019).

3LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Therefore, it can be said that product ideas and product design are the most essential aspects for
developing and promoting any new product.
The product plan should be transformed into a functional form before launching any
product in the competitive market (Hu et al. 2018). If any company failed to transfer the idea
successfully then the entire plan will fail to meet expected future benefits. Thus, for launching
any product manufacturing companies should hire advertising company paralelly (Divakaran et
al. 2017). Product design process can be successfully accomplished followed by product idea, in
depth research, product design and development, research and development of the products,
prototype design, testing and final manufacture of the product.
The products selected to be launched in this report include laptops and mobiles
manufactured by ABC technical product manufacturing. The company manufactures theses
products and its research and development department takes all the development and
improvement level responsibilities (Liu, Zhai and Chen 2018). Experienced and skilled technical
experts are hired by the company design and develop the products.
From the organizational portfolio, it is identified that the new product is highly beneficial
because battery longevity is considered as one of the most essential features for any digital
product. If users need to charge batteries frequently then it will waste lots of time (Talay,
Akdeniz and Kirca 2017). If this product is launched successfully and appreciated by the users
then the company would be able to earn long term competitive advantages an commercial profit
as well (Talay et al. 2017). This product is fit to the organizational portfolio because if this
product is bought then users will not require carrying any power bank for emergency purposes.