Planning and Objectives for Toyota Hybrid Launch Event

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Week 2
1. In order to attain success to achieve any outcome according to the planning, goals play a
very important role. According to Kerr & Patti, these overarching goals are bigger goals with
various subgoals serving as support (Kerr & Patti, 2015). For the Hybrid Toyota launch
event, my overarching goal would be to introduce the new Toyota Hybrid cruiser within the
Australian market and increase its sales within that market. To achieve this goal, the subgoals
that would serve as a support would be the following:
 Great introduction of the product
 Perfect event launch according to the taste of the Australian market
 Good marketing of the New Toyota Hybrid Cruiser
 Trying the best in making people understand the importance of the new product
 Try to build a positive emotional connection between the brand and the people
 Try to increase the demand for the newly launched product
2. The three objectives using the smart methodology for the Toyota hybrid launch event
would be the following:
 The basic principle of the brand Toyota would be to precede economic atmosphere of
the Australian market. So the first objective would be to fulfil this principle of Toyota
through the event launch.
 Another object of the event would be to ensure that the product launch in the event
would be reliable and safe for its customers.
 Lastly, the third objective for the Toyota hybrid launch event would be to ensure
realistic, result-oriented and rewarding product for its customers which means that the
product i.e. Toyota Hybrid Cruiser would re a realistic product, which would not only
provide the best results in terms of quality, look, etc. but would also prove to be a

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rewarding product in such a way that the money invested or depend by the customers
would reward them in every way.
Week-3
3. The Work Breakdown Structure (WBS) is defined as the basis for the planning and control
of any project (Wysocki, 2011). It serves as work's connecting point, estimates for cost,
schedule information, actual work effort/cost expenditures, accountability, etc. Moreover, it
enables project managers to plan their work in a very efficient way. It is an important part of
planning an event because an event comprises of time-limited activities and fixed time frames
and costs are assigned to it. It is very important for the event to fulfil the needs as designed,
of its stakeholders when the event gets finished. For this, the schedule, the fixed costs, and
the event's functional completeness and assign responsibilities are planned by the event
management team. The Work Breakdown Structure (WBS) helps in making this planning of
the event successful and consistent and provides an effective project execution.
4. A milestone task or a milestone acts as a marker in any project that in development
signifies a change or stage. In project management, milestones are considered as powerful
components because, in the planning of the project, they show key events and map movement
in a forward direction. In addition to this, through the course of the project, milestones act as
signposts which help in ensuring to stay on the track. Without milestone tracking, a person is
not following the right path in the project and is only monitoring the tasks. In addition to
these, more than just show progress, milestones can do more in such a way that they can also
help in communication about the things happening in the project. Moreover, milestones
prove handy when dealing with the stakeholders because of the help in showing the major
phases of the project which are finished according to the plan.