Latin America Furniture Retail Industry Analysis

Latin America Retail
Furniture Industry
Analysis
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Contents
MAIN BODY...................................................................................................................................3
1. Industry definition..............................................................................................................3
2. Market size for Retail Furniture in global and Latin America...........................................3
3. Industry changes/trends in the next 5 years........................................................................4
4. List of competitors to IKEA in Latin America...................................................................4
5. Chart showing Total Sales, Operating Income, and Return on Sales for IKEA and
competitors.............................................................................................................................5
6. Porter 5 force analysis of Retail Furniture Industry in Latin America...............................6
7. SWOT analysis of IKEA....................................................................................................7
8. Emerging trends, IKEA’s Strategic responses to each, and financial implications of each
response..................................................................................................................................7
9. Recommendation for IKEA................................................................................................7
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MAIN BODY
1. Industry definition.
The term industry can be defined as a sector that manufactures goods or any services in a
particular economy (Liu and Xu, 2017). Such as IKEA company is a multinational organisation
that is involved in designing and selling of furniture, kitchen appliances and home accessories.
This company deals in furniture industry.
2. Market size for Retail Furniture in global and Latin America.
The global furniture market size was of $480.7 billion in year 2017 and estimated to
enhance by 5.1% in next years. The below mentioned chart shows about global furniture
market share including residential and commercial segment.
According to CSIL (Centre for industrial studies), the total market share of furniture industry in
Latin America is of around $ 16 billion. In USA, the largest market of furniture is Brazil,
Mexico, Chile and Peru (About Market size for Retail Furniture in global, 2019)
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