Strategic Management in Dynamic Environment

RUNNING HEAD: STRATEGIC MANAGEMENT IN DYNAMIC ENVIRONMENT
0
Strategic
Management in
Dynamic Environment
System 0032
[Pick the date]

Table of Contents
Global competitors and why are they direct competitors................................................................2
Competitive advantage....................................................................................................................2
SWOT Analysis...............................................................................................................................4
Could you form a cooperative strategy with any of the competitors?.............................................6
What strategies could you use to build a competitive market profile?............................................6
What is balance scorecard?..............................................................................................................6
References........................................................................................................................................8

Global competitors and why are they direct competitors
The global competitors that are analyzed in the global environment in office furniture
industry are Steelcase and Herman Miller. These brands have global presence and have strong
brand image in the office furniture industry. These are the brand that can give direct competition
because of same line of products at competitive price and the industry in which these brands are
operating is similar so these are the direct competitors in global market (Buehlmann &
Schuler, 2019). Hence competition is bound to happen.
Competitive advantage
Competitors at global platform in office furniture
industry
Competitive Advantage
Herman Miller  Ability to offer furniture for offices to
solve problem of space
 Commitment to excellence and offer
quality products to its customers
 New product research and innovative
designs are main advantage or strength of
the company
Steel case  Experience and brand image of the
organization in office furniture is strong
 Strong portfolio of furniture
 Good management structure and decent