THE LAUNCHING A NEW I-PHONE

Running head: LAUNCHING A NEW I-PHONE
LAUNCHING A NEW I-PHONE
Name of the Student
Name of the University
Author note

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LAUNCHING A NEW I-PHONE
Table of Contents
Question 1........................................................................................................................................2
Question 2........................................................................................................................................3
Question 3........................................................................................................................................4
References........................................................................................................................................5

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LAUNCHING A NEW I-PHONE
Question 1
The event that have been chosen to complete the report is Launching of a new I-Phone.
Macro Environmental Analysis:
P: It have been seen that the manufacturing unit of Apple have been completely
dependent on China. Apple have been emphasising on China to have a cheaper cost price of
manufacturing. Due to political unrest in China the manufacturing process might be affecting the
entire process. Another issue that is faced is that due to income inequality huge tax amount is
incurred in the process.
E: It can be said that as there might be relocation of the manufacturing area, the cost that
is incurred in manufacturing process gets high. This is the major issue that is to be considered.
Hence it can be stated that either selling price of the product will be altered or the profit margin
will get decreased (Khan, Alam and Alam 2015). This is the main reason that proper variation in
cost of the products can be seen.
S: It has been seen that there has been a lack of emotional attachment of the young people
towards the brand. This is one of the main reason that creation of social impact have been a
major issue (India, Strategy and Verma 2016). The cost of the products have also been one of the
major aspect that have led to improper development of the product sales.
T: Technology have been in a constant growth stage. This leads to the fact that Apple
needs to be having a constant development process. This constant development process includes
that distinct research and development section is needed to be present. This includes the fact that