Launching a New Venture

LAUNCHING A NEW
VENTURE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 New venture idea....................................................................................................................3
P2 Tangible and intangible resources..........................................................................................4
P3 New venture proposal.............................................................................................................6
P4 Skills required for launching new venture..............................................................................7
P5 Various promotional activities...............................................................................................8
P6 Promotional plan....................................................................................................................9
P7 Monthly cash budget............................................................................................................10
P8 Legal form for new venture..................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Launching the new venture is one of the daunting task but is one of the most imperative
step towards the career. Success and failure of the new venture basically depends on how
effectively and efficiently the venture markets its brand and products. The main aim of this
report is to launch a new venture producing biodegradable water bottles and devise a
promotional plan for advertising its brand message and product.
This Report gives a brief about new venture idea, tangible and intangible resources, new
venture proposal, skills required for launching new venture, various promotional activities,
promotional plan, monthly cash budget and legal form for new venture.
MAIN BODY
P1 New venture idea
The organization has decided to launch the new biodegradable water bottles. Nowadays,
people have become highly health conscious and thus have become highly aware against the use
of plastic. Thus, in this world of sustainability the business of biodegradable water bottle will
help to meet the needs of customers and will help to penetrate the market. The target audience
will be both male and female especially the youth and people between the age 30-45. Along with
this, the venture for its biodegradable water bottles will also target middle class people due to
affordable price of bottles. The main reason behind choosing this age factor is that they are
health conscious and thus spends their time in exercising and gym where they need lots and lots
of pure water to hydrate themselves.
Market research
There are generally two types of the market research primary and secondary. Primary
market research is the first hand information collected by the researchers. On the other hand,
secondary research is the one in which researcher collects the already available information
which has been gathered by someone else in past. In order to identify the potential customers,

secondary research will be used where data will be collected from various journals, books etc
(Kuratko and Hornsby, 2017).
Porter five forces
Threat of new entrants
The threat of new entrant in the plastic industry is generally high as it requires high
amount of capital expenditure. Thus, in this case this threat will be low for biodegradable water
bottles.
Power of suppliers
There is generally low number of suppliers in this industry and thus they have less
influence over the process of the products. This makes this threat low for the biodegradable
water bottles.
Power of customers
There are generally large numbers of customers in comparison to suppliers in this
industry thus they have high influence over the prices. This makes the threat high for these
bottles as customers might switch to other competitors.
Threat of substitutes
There are generally high number of substitute available of the plastic bottles where
competitors sell them at low prices to attract customers. Thus in this way, this threat will be high
for biodegradable water bottles due to presence of substitute products.
Rivalry among firms
The intensity of competition would be high for the new venture as it is new in the market.
Besides this, due to the strong presence of various competitors in this industry, this new venture
might face a heavy brunt.
M1