Launching Fit Pulse: A New Venture in Healthy Food and Diet Supplements

Business Venture

INTRODUCTION
Business environment is changing which number of opportunities and benefits for
entrepreneurs to develop the innovative ideas and that the benefit of maximum profitability.
According to the current trend of the market, entrepreneurship can be elaborated as a
generation of innovative idea for opening a new business venture where an individual can
maximize its profit by undertaking a huge amount of risk. Innovation is something which
brings new qualities improvements and specs of existing product or a new product within the
market. Therefore, consumer can increase his satisfaction by the consumption of the new or
change product within the market (Kuratko and Hornsby, 2017). The person who is
associated with Innovation and bringing up of new idea are known as entrepreneurs. This file
is considered on entrepreneurship venture name as "FIT PULSE". It is a food retailer which
has specialisation in healthy and nutritious food and diet supplements which will help an
individual to cope up with obesity and healthy life. The reports consist of different aspects of
business where it covers a new venture and the goals in market responsibility of organisation.
It also includes determination of tangible and intangible resources which are required to
perform business function. In the middle of this report, there is a credible proposal for
launching the venture fit pulse as well as there is identification of skills and competences
which are required for launching the business (Kirkle, 2016). Some of the publicity activities
and station will also identify within the middle of this report where a sustainable public
activity plan for pre-launch and post launch of the business will also discussed. In the end of
the report there is a summary of cash budget as well as some other launch budgets which are
basic for organisation performance. There are also some legal forms of ventures which must
be used by the organisation for listing up within the country.
MAIN BODY
TASK1
P1 a new venture classifying specific goal markets and responsibility competitive analysis
From the present time, it can be seen that there are number of changes in consumption
pattern where customers are shifting from fast food to healthy food. So, it is a golden
opportunity for fit pulse to launch their business where they can increase their market share
as well as become a successful venture. Fit pulses providing number of health drinks healthy
foods and diet supplements which are directly related to health of individuals where it
minimise the risk of obesity and other health related diseases. Company also focus on

increasing the immunity of the individual by the help of consuming some special and healthy
food items which are naturally suitable for human body.
Target Market:
It is important for an organisation to choose a specific target market and potential
customers within the pool market where it can execute its product and fulfil the requirements
of individual as well as organisation. In context of FIT PULSE, the chosen target market is
that area of UK where there is large number of food stores (Kuratko, Fisher, Bloodgood, and
Hornsby, 2017). Here, company will target the engage people who are conscious about their
health and want to eat the diet and healthy food. Company also targeting the old age people
by providing the immunity booster food items which will increase the immunity of individual
and help them to fight with diseases like covid-19, cancer and many more. Company will also
use Ayurveda medicines and spices which are directly related to increasing the immunity and
healthy lifestyle within an individual.
SWOT Analysis:
Strength Weakness
 The major strength of fit pulse is that
it provides the healthy food to its
customers which attract large number
of customer in today's market.
 The one more strength of fit pulse is
that it provides Ayurveda medicines
and spices within its food which help
individuals in increasing their
immunity (Stayton and Mangematin,
2019)
 Operational cost and cost of products
are high because of non-availability
of key ingredients as well as high cost
of these three ingredients within the
food of fit pulse.
Opportunities Threats
 The major opportunity in front of fit
pulse is that the trend of society
towards the healthy and fit life and
food. It will help the fit pulse in
growing its market as it is dealing in
in healthy food and delicious dial
 The prime threat in front of it pulses
that competition within the market.
Cause of changing trend toward
healthy lifestyle many large scale
companies are also shifting their food
production towards it which act as a