Entrepreneurship Development: A Comprehensive Study

Entrepreneurship
Development

Table of Contents
INTRODUCTION ..........................................................................................................................3
Customer value proposition canvas.................................................................................................3
Business Canvas Model...................................................................................................................6
C level specialist- CEO (Chief Executive Officer)..........................................................................9
Financial and Financing Plan.........................................................................................................10
Summary........................................................................................................................................11
CONCLUSION..............................................................................................................................11
........................................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneur can be referred to as a person who is responsible for setup of a new venture
by undertaking risks and cherishing the gains (Biryukov and et. al., 2015). They are regarded as
the ones who hold the responsibility to organise, run and manage the activities of business.
Before starting a business, entrepreneurs research the market and find out social and economic
issues that possess the potential to be addressed as well as resolved. It is then that the
entrepreneur undergoes critical thinking to come up with potential solutions that can take into
account such issues and assist in resolving them in an effective manner. This leads to the
development of entrepreneurial venture with a view to ensure the welfare and well being of
people. In this regard, entrepreneurship development can be identified as the procedure of
improvising the skill set and existing knowledge base of entrepreneur through training and
classroom programmes (Mohamed and et. al., 2012). The basic reason behind facilitation this is
that entrepreneurship is a concept that provides boost to the overall economy of a nation.
The following project is conducted to gain comprehensibility of the various aspects
associated with development of a venture. The idea that has been proposed by the entrepreneur is
launching a vegetarian food outlet that would not be providing any kind of unhealthy or junk
food. It would be started under the name of “Vegan Protein Restaurant – Healthy Life.” This
venture is being developed to resolve the issues faced by society that are restricting it from
sustaining a healthy life. These issues are regarded to be obese, diabetes and other health
problems that are linked to consumption of unhealthy food materials. 28.7% individuals within
the confines of England are affected by Obese whereas a total of 35.6% are found to be
overweight. Furthermore, rise in veganism can become a thriving opportunity for business.
According to The Guardian (2018) in 2016 the number of vegans has reached more than 3.5
million – 5% of the population. As per the survey, the number of vegan in UK is set to skyrocket
by 327% by 2020. People are shifting from unhealthy to a healthy lifestyle and are usually in
search of such food options, which are high quality plant based food. Health food, in the broadest
sense, has become a viable, mainstream marketing point rather than just a niche market, and
vegan protein sources are a key example of this. In this relation, it can be inferred that the
proposed idea will provide customers with a scope to enhance their eating habits and thereby
establish a healthy lifestyle. To attain significant rate of return and adequate cash flows, the new

venture would appeal to various customer segments ranging from Asian, East European, and
Chinese to Britons.
Customer value proposition canvas
Customer Value Proposition Canvas can be referred to as an effectual tool that is
undertaken into use by entrepreneurs across the globe in order to make sure that the offering of
the new venture are effectively positioned among the people. This helps the venture to address
and meet their needs in a timely manner (Movahedi and Yaghoubi-Farani, 2012). In other
words, it can be stipulated that this is a model, which provides assistance to startups in appealing
to customers in an effective manner by offering them products, and services that have the
capability to disrupt the market place and fulfill the growing needs of people. It is categorized
into 2 sections, namely, customer and product. The product section consists of elements such as
products and services, gain creators and pain relievers. On the other hand, it is recognised that
customer section of this model is composed of elements such as gains, pains and customer jobs.
Now, it is inferred that Vegan Protein Restaurant – Healthy Life would be in market
place in future course of time and thus it becomes essential for the entrepreneur to make use of
this model to identify the key attractions and shortcomings of the venture. This would aid the
entity in ensuring that their eatery offerings are extensively placed among the customers to
inflate their gains and incomes. Looking on this, Vegan Protein Restaurant – Healthy Life is
making use of Value Proposition Canvas to ensure that the venture is able to establish an
extensive brand image at market place.