Launching a New Venture - Desklib

LAUNCHING A NEW
VENTURE

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Investigate and explain a new venture identifying specific target markets and undertaking
competitive analysis....................................................................................................................4
Determining the specific tangible & intangible resources which would be required for the
launch of a new venture..............................................................................................................6
Produce a credible proposal to launch a new venture.................................................................7
TASK 2............................................................................................................................................8
P4 Assess skills and capabilities required to launch a new venture and how they are acquired
and developed..............................................................................................................................8
TASK 3............................................................................................................................................9
P5 Explain different promotional activities and channels that support launch and justify
choice..........................................................................................................................................9
P6 Develop an appropriate promotional activity plan for both launch and pre-launch............10
Task 4.............................................................................................................................................12
P7 Produce an itemised monthly cash budget for the pre-launch phase of the venture and the
first 12–18 months following the launch..................................................................................12
P8 Applicable legal form for the venture..................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
New business idea is that kind of ideas which is innovative in nature that makes
achievement of growth of particular business in more effective manner. They also makes
contribution done towards welfare of society by uplifting living standards of an individual within
an organization. These business faces lot of challenges like improper business plan and its
execution, lack of skilled workforce, lack of financial management and many others. New
venture or business makes opportunities developed within the country. New venture are those
business entities within which shareholders is required to invest in business. New business
opportunities consist of having appropriate growth strategies by gaining the trust of shareholders
and using good technology in the business. The business venture that is been taken within the
report is Company is Virgo Foods offers food and beverages to celebrities and sports person in
UK market. Further the report covers about specific target market, competitive analysis, tangible
and intangible resources for launching such products. Further in this report promotional
strategies reading the product launch is been covered in more effective manner. Then in the ends
appropriate legal form for the venture is been explained.
TASK 1
Investigate and explain a new venture identifying specific target markets and undertaking
competitive analysis.
The business which is going to be launch as a new venture is about the healthy beverages
& foods for those customers who are highly health conscious such as celebrates and sports
person. The products would be sold under the banner of “Virgo Foods” which are made up of
high protein, carbohydrate, and are less spicy,comprising of organic items or raw material. The
organic items are included with an aim of providing healthy food and maintaining a proper
health. The business also offers beverages which is highly effective in developing sound immune
system of celebrities and sports persons(KARTINI and CALLISTA, 2021).
Vision
The main focus of Virgo Foods is to offer healthy food to the customers at an affordable
price made up of chemical free ingredients.
Objective
 To offer high quality of food & beverages through processing with organic items.