Launching a New Venture

Launching a New Venture

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Investigate and explain a new venture identifying specific target markets and undertaking
competitive analysis...............................................................................................................4
P2 Particular tangible & intangible resources which would needed for launching a new
venture....................................................................................................................................7
TASK 2............................................................................................................................................9
P4 Skills as well as capabilities needed in order to launch new venture................................9
TASK 3..........................................................................................................................................10
P5 Various promotional activities used byan entrepreneur while launching new Cafe at the
marketplace...........................................................................................................................10
P6 Develop an appropriate promotional activities plan for both launch and pre-launch.....10
TASK 4..........................................................................................................................................11
P7 Monthly cash budget for the pre-launch phase...............................................................11
P8 Applicable legal form for the venture.............................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Introducing a venture at marketplace is acknowledged as one of the most important in
every sector as it brings something new within the society. Launching a venture at marketplace
could be seen as the toughest thing as it makes it difficult for the individual to arrange required
fund for the same and execute all the things as per the planning. In order to do so in effective
manner individuals are required to excel over certain set of skills that ultimately provides them
support in grabbing attention of the customers and attain their predetermined goals and
objectives in rapid manner (Welsh and et. al ., 2014). In this project, The Food Dude, a food
truck has been chosen as the main company which going to introduce in UK. The respective food
truck would offer burgers, burritos, sandwiches, tacos, chips, rolls, pasta and many others. Along
with this, the menu of this food truck would include gluten free items too for the people who are
conscious about the health status. Also, The Food Dude would also take all sorts of safety
measures by considering scenario of Covid-19. It has been seen that due to Covid-19, people are
not able to go outside and enjoy their favorite as they are concerned about their safety. The Food
Dude would provide solution to the customers by offering them healthy, tasty and safe food
items in their own localize area.
The respective report would include detailed knowledge on the new venture and its target
market segmentation. Also, the information would include details on tangible as well as
intangible resources which contribute in the establishment of the business. In addition to this,
several skills and capabilities of the entrepreneurs would be discussed. Moreover, budget would
be developed on the overall functionality of entity with which entrepreneur can easily perform
their work in rightful manner.
TASK 1
P1 Investigate and explain a new venture identifying specific target markets and undertaking
competitive analysis
WHY CONDUCT
THIS ANALYSIS?
Write down the question you are trying to answer or the goal of this analysis.
The Food Dude Bell & Brisket You Doughnut Pizza Pilgrims
PROFIL
E
OVERVIE
W
The Food Dude is the
food truck business which
The respective
food truck offers
You Doughnut
basically offers
This food truck
is owned by two

would going to be open in
UK which would offer
food items such as tacos,
sandwiches, rolls, burgers
and many more fast food
items to its customers. All
the food preparing
process as well as
delivery would be
performed by taking
safety measures
associated with the
Covid-19. Along with
this, offerings of this food
truck would also include
gluten free items for the
health conscious
customers. The idea of
introducing food truck
would be highly
appreciated by the
individuals as it is
supporting people in
enjoying tasty food along
with the safety measure of
the Covid-19.
home cure salt
beef load into rye
bread with the
topping of
radish, beetroot,
khimchi and
honey gherkins.
high quality of
Doughnut t the
customers with
the handmade
bite sized
doughnuts
topped with
different sauces.
brothers who
have fitted a self
built Pizza oven
in the boot.
COMPETIT
IVE
ADVANTA
GE
What value
do you offer
customers?
Tasty food along with the
safety would be
determined as the main
value for the customers.
Home salted beef High quality of
Doughnut
Vast range of
Pizza
MARKE
TING
PROFIL
E
TARGET
MARKET
UK localise people Stable Street,
London
Stable Street,
London
Dean Street,
London
MARKETIN
G
Social media marketing Direct marketing Social media Direct marketing