Launching A New Venture

This project examines the launch of a new venture by Rowlinson Knitwear, a UK-based clothing manufacturer, into the Italian market. It analyzes the company's competitive analysis, target market, resources, and promotional strategies. The project also includes a detailed cash budget for the pre-launch and first 18 months of operation.

Launching A New
Venture
Table of Contents

INTRODUCTION...........................................................................................................................3
P1 ...........................................................................................................................................3
P2 ...........................................................................................................................................6
TASK 2............................................................................................................................................8
P3............................................................................................................................................8
P4..........................................................................................................................................10
TASK 3..........................................................................................................................................11
P5..........................................................................................................................................11
P6 .........................................................................................................................................13
TASK 4..........................................................................................................................................15
P7..........................................................................................................................................15
P8 Legal structure of organisation........................................................................................20
CONCLUSION..............................................................................................................................20
.......................................................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Globalisation is the way through which many businesses are impacted on basis of
working style, structure and others. In order to launch a new venture, enterprise should keep in
mind regarding changes which can took place in organisation (Aldrich and Yang, 2014). The
entrepreneur should possess skills and knowledge regarding expansion of its business in other
countries. The given assignment is based on Rowlinson Knitwear which was founded in 1935 at
United Kingdom. It deals in manufacturing of uniform for students and corporate sector. Now it
is planning to start its new venture in Europe which will deals in trendy clothes for each type of
age group of people. In this assignment will discuss about specific target markets and
competitive analysis and their tangible and intangible resources. In order to launch venture
proposal should be prepared along with skills and capabilities of manager required. The
promotional activities and budget plan has been discussed.
P1
Rowlinson Knitwear is tiny medium enterprise that was established in 1935 mainly for
manufacturing of uniform for corporate and student sector. The garments of this company is
durable and designed to continue shape, softness and colour. Rowlinson Knitwear want to launch
its new venture in Italy market. The idea behind such venture is to provide new and trendy
clothes to their customer and solve their problems regarding latest fashion clothes. As this
venture is already renowned and famous in United Kingdom market though it is small medium
enterprise (Antolín-López and et. al., 2015). The clothing segment is very challenging in every
country. Rowlinson Knitwear should possess some uniqueness in their goods to attract large
number of customers. The people of Italy are very trendy and prefer to wear latest fashioned
clothes. It has focused male, female and kids segment of society for better serving (Baručić and
Umihanić, 2016). Also, entrepreneur belongs to that family and friends groups where all are
running own business. Thus, it leads manager of Rowlinson Knitwear to compete with them and
maximize profits. Thus, in this way ideas came and implemented.
Competitive Analysis
Rowlinson Knitwear is engaged in providing variety of product such as ethnic, trendy
and others to target people. There is large competition existing in clothing industry which
company has to analysed properly. The examples of competitors are Marks and Spencer, Next

Plc, Burberry providing high quality goods. It is the responsibility of Rowlinson Knitwear to
provide unique, differentiate products from competitors for surviving in competitive market.
Thus, it is necessary for all types of company to analyse market and competitors properly for
existing in era.
There are various opportunity available for business and social enterprise through
Rowlinson Knitwear by launching new venture in trendy clothes. In order to grab opportunity
following should be fulfilled such as:
A Customer Need- Rowlinson Knitwear should focus on analysing need and demand of
customers first and then manufacture. If organisation focus on customer need then it can able to
solve each and every problems which arise in business (Sebastiani, Montagnini and Dalli, 2013).
Innovative- Rowlinson Knitwear deals in clothing business that is manufacturing
uniforms for colleges. Recently, it is planning to launch a new venture with innovative idea that
is manufacturing trendy clothes for all age group of people to fulfils their demands.
Unique- Rowlinson Knitwear is providing trendy and unique clothes for their consumer.
As it is renowned brand in market so it should came with innovation and uniqueness in their
products.
Clear Focus- Rowlinson Knitwear should clearly focus on their goal and objective of
new venture so that it can survive in new business at Europe.
The competitive analysis can be analysed with helps of Porter's five force models which
is described below:
Porter's Five Force Model
It is the tool used for industry analysis determining competition that is described with five
forces such as:
Threats of New Entrants- Rowlinson Knitwear has high chances of new entrants. There
are many companies dealing in trendy clothes. The profit can be decline because of many
companies dealing in same products. Threat of new entrants is maximum when capital required
is less and no rules and regulation of government (Simon and Shrader, 2012).
Bargaining Power of Suppliers- In context to Rowlinson Knitwear, bargaining power of
suppliers is low because there are many suppliers and switching cost is low. Rowlinson Knitwear
is planning to launch new venture dealing in trendy clothes. It has opportunity to buy raw
materials at low price.

Bargaining Power of Buyers- Rowlinson Knitwear has high bargaining power of buyer
as there are many industry dealing in same trendy and latest clothes for its customers. In order to
survive in market, it should provide clothes at those price set by customers. This power is high
because of many substitutes and switching cost is low.
Threats of Substitutes- When buyer has an option to purchase same good with better
quality and reasonable price then it has high threats. In this case, buyer can easily switch from
one good to another. Rowlinson Knitwear has high threats of substitutes as there are many
organisation manufacturing same trendy clothes for all age groups.
Rivalry Among Existing Competitors- This is intense when there are large number of
competitors, barriers of exit is high, low loyalty of customers and less product differentiation. In
order to survive in market, Rowlinson Knitwear need to bring innovation and creativity in their
products so that it can beat competition and survive (Vogel, 2017).
Rowlinson Knitwear should focus on social enterprise creation. As it is manufacturing
trendy clothes for their customer which should be free from any harm or issue occurred in
environment. It should rather focus on consumer than profit making. Thus, innovation and
creativity should be used more while producing clothes. It also focuses on customization of
clothes for their customers.
STP
Segmentation is the way of selecting all group of people and targeting is way in which
particular or target group has been focused. Positioning means creating value of product and
brand in mind of customers through help of advertising, promotion and others. STP is very
important marketing tool used by any new venture before launching new products in markets in
order to know about segmented and targeted customers. Here, target market has been divided on
basis of market characteristics which is described below:
Demographical- When market is divided into basis of customer location, age, gender
then it is called demographical factors. Here, Rowlinson Knitwear has targeted all age group of
people and covering both male and female segment in order to fulfils their needs and demand.
Also it is firstly launching its new venture in Italy and then it will expand it. The customers of
Italy has been targeted in this sector (Welsh and et. al., 2014).

Economic- The economic factors which Rowlinson Knitwear has targeted is average
income group of people. As it is planning to provide clothes to all segment and covering middle
class of customers.
Culture- The culture factor covers customs and religious where Rowlinson Knitwear
manufacturing trendy clothes for its customers. Here, all religious has been focused for
production of clothings to fulfils their need and demand.
P2
Rowlinson Knitwear want to commence business in Italy market by providing trendy
clothes to their target segment to fulfils their need and requirement. In order to survive in market,
different resources are required which need to be considered by Rowlinson Knitwear (Baucus
and Mitteness, 2016.). Also following are essentials for Rowlinson Knitwear such as:
Core Competencies- Rowlinson Knitwear has different resources such as human,
physical and others who plays an effective role in gaining competitive advantages. There are
skilled and superior staff who perform work effectively and in unique manner.
Capabilities- With help of skilled and experienced employee, Rowlinson Knitwear can
gain competitive advantages and increase competencies for better outcomes.
There are two main resources which are necessary for establish of fresh project are
described below:
Tangible Resources
Tangible resources are measurable and physical which are used in company's operation.
Such resources can be seen and touch like plant, equipment, machinery, inventory, furniture. The
tangible resources of Rowlinson Knitwear are machinery, land, furniture, equipment. This
resources helpful in creating value in the market. Every new venture requires assets for running
their business successfully and effectively. These are the important resources for earning
maximum profits (Caselli and Negri, 2018). Therefore, Rowlinson Knitwear need to manage and
track their tangible resources which can maintain financially stable and carrying out its
operations.
Intangible Resources
Intangible resources are non physical over period of time. Such resources can be feel but
not touched like intellectual property rights, goodwill, image. The example of these resources are
patent, trademarks, copyright, franchise. The transformation of such asset into touchable results

is fresh manner for thinking and showing organization direction and human capital. Rowlinson
Knitwear has its brand value, trademark, patent for their product so that other cannot copy it.
Due to brand value and its market position, firm charge high premium price for products. For
example, company has to do proper registration of their logo and name through trademark or
copyright.
Apart from above, other resources required by Rowlinson Knitwear are human, physical
and financial which are given:
Human- It consider group such as executives, director, individual and worker needed in
concern. Such resources are important for organisation for better planning and decision making.
For new venture into different segment, Rowlinson Knitwear requires skilled and capable person
for running of business. In order to produce new trendy clothes, Rowlinson Knitwear requires
unique, skilled and experience employees for performing task. Also they can create awareness
with help of social network and increasing brand value by providing high quality goods and
services.
Financial- The finance manager of respective organisation need to form effective
budgeting and make plan in order to make decisions. As finance manager is regarded as mian
asset of organisation who assist in providing funds to all other departments for effective running
of business operations and activities.
Physical- It includes machinery, building and land. The requirement of physical
resources is decided by manager of business according to target, size and structure. For example,
if Rowlinson Knitwear is running two same business in two different place then requirement of
such resources is double (Coulson-Thomas, 2014).
The framework used by Rowlinson Knitwear for identification of tangible and intangible
resources which create sources for long term competitive advantage described below:
VRIO Model
It is tool used for analysing firm's capabilities and internal resources for finding out about
sustained competitive advantages. Under this, there are resources/ capabilities of Rowlinson
Knitwear that is fabric, manufacturing, employees and quality. It is described below:

VRIO Model Table:
Resource/
Capability
Valuable Rare Difficult to
imitate
Is it organised Analysis
Fabric Yes Competitive advantage
Manufacturing Yes Yes No Temporary
competitive advantage
Employees Yes Yes Yes Yes Long term competitive
advantage
Quality Yes Yes Yes No Unused competitive
advantage
Valuable- It means most valuable resources of Rowlinson Knitwear such as
manufacturing, fabric, employees and quality. This valuable resources helps in achieving
competitive advantages.
Rare- Resources acquired by only few companies are called rare. Here, fabric used by
Rowlinson Knitwear is very unique than others competitors. The rarity resources is fabric which
helps in gaining competitive advantages.
Costly to Imitate- When it is easily to copy but charges high price. Manufacturing
process can be easily copied by competitors of Rowlinson Knitwear.
Organised to Capture Value- Rowlinson Knitwear need to organised quality for creating
value in market. This leads to achievement of competitive advantages.
TASK 2
P3
Proposal is a idea which is implemented with help of techniques and process for team
collaboration in order to improve quality. It requires process, planning content, coordinating
reviews, assigning and coordinating activity. The entrepreneur can make credible proposal with
help of business partner which clearly specified actual target to be achieved (Hill, 2015). This is

made under proper guidance of specialist and professional. Rowlinson Knitwear has made
following credible proposal which is described below:
Overview Rowlinson Knitwear is planning its fresh concern at Italy for
providing products to consumers. The judgement related to launching
fresh venture is due to change in taste, preference and need of
customers and provide them with actual and trendy goods.
Project Title- “ Launching a New Venture of trendy clothes for
customers”
Company Profile Rowlinson Knitwear is tiny and average sized establishment of
United Kingdom that deals in manufacturing and marketing broad
extent of goods to corporate and students in wear section. The main
purpose for establishment is fulfilling requirement of consumers and
people due to advanced request of trendy garments.
Resource Management
Plan
Budget and Expenditure- It is the responsibility of entrepreneur to
make cash flow statement for identification of actual cash required
for establishing new start-up. When there is shortfall of cash then
entrepreneur can take assist from different sources like bank, family,
friends, partner's capital. For establishment of new venture, cash
required can be £200 to £300. The finance section of project need
to be managed and handled through knowledgeable, skilled and
experienced individual.
Objectives To increase market share by 20% in next two years with increasing
profits.
Competitors There are many competitors of Rowlinson Knitwear such as Marks
and Spencer, TESCO, ALDI.
STP STP is very important marketing tool used by any new venture
before launching new products in markets in order to know about
segmented and targeted customers. This helps in knowing
segmenting consumers and targeting particular group of people. For
positioning it has various media for creating awareness and position

in mind of individuals.
This proposal for new venture helps in knowing objectives of firm which provide
guideline to work accordingly. Also the money required for various resources and planning
accordingly to borrow from banks and financial institutions. Rowlinson Knitwear helps in
identifying competitors and STP for their new venture. It is very important proposal made by
each and every organisation before launching new venture in market place.
P4
For getting concern success, it should have skilled and capable entrepreneur for running
of business (Hisrich, 2012). The skills and capabilities of Rowlinson Knitwear for launching new
venture are as follows:
Current Skills
A skill is defined as an ability in order to carry out task with determined results within
given energy as well as time. It can be divided into domain specific and general skills. The skills
required by Rowlinson Knitwear employees are as follows:
Problem Solving Skill- It is the way to find out solutions when difficulties or setbacks
found. Here, Rowlinson Knitwear should be able to solve all problems, queries of staff working
in organisation and provide best solution to them (Kander, 2014). This skill helps in solving
critical problems which arise in organisation effectively. It can be developed by critical
evaluation of every issue with deep understanding.
Communication Skill- The manager of Rowlinson Knitwear should be able to
communicate proper information to their staff so that they can work as per policies of firm. It can
be improved by providing training and learning to every employees of organisation for better
communication.
Future Skills
Decision Making- Rowlinson Knitwear employees should be able to take decision which
is required in business. It is very important skills for solving problems arise in organisation on
daily basis.
There is gap between current and future skills which can be improved by providing
training and development to staff for achieving goal and objectives effectively and efficiently.
Capabilities

Capabilities is defined as ability in order to perform or achieve certain outcomes or
actions. It is intersection of ability and capacity to perform any task in an organisation. The
capabilities required by Rowlinson Knitwear are described below:
Knowledge Management- The manager of Rowlinson Knitwear should give guidance to
staff, employees for better performance which is possible only if they have knowledge of
different field. For example, manager having full knowledge of market can take better decision
for operations of business. This would aim Rowlinson Knitwear managers to effectively manage
workplace and entire responsibilities in appropriate manner.
Customer Engagement- Rowlinson Knitwear should involve their each and every
subordinates in every activities of organisation which assist in motivating and encouraging staff.
It is very important for business to establish good relationship with their customers which helps
in increasing profit and brand value. It can be developed by participating and engaging each and
every employees of organisation for solving issues which may arise in future.
Time Administration- The manager of Rowlinson Knitwear need to manage time
effectively and efficiently in order to achieve their goal and objectives. This is the most
important capability of staff and manager to complete work in given deadline (Laney, 2013).
Each and every activities of business need to be managed timely so that it provides better
opportunity to grab.
It is very important to develop skills and knowledge for better work performance. The
skills which are required for new idea contemporaries and development for future good and
services are essential which are described below:
UKCES- It is called United Kingdom Commission For Employment and Skills which is
non department public body which helps in providing advice on employment policy and skills.
This helps Rowlinson Knitwear employees to improve their skills for better work performance.
TASK 3
P5
Promotion is defined as the ways of marketing communication which is used for
persuading and informing their target consumers, audience for arrival of new brand, product,
service in market. The main objective of publicity is increasing consciousness, awareness,

generating gross revenue and creating brand loyalty (Mathias, Williams and Smith, 2015). The
different promotional activities used by Rowlinson Knitwear are as follows:
Social Media- This media is used by more than 90% of people of society for their
convenient. Rowlinson Knitwear can use this tools for promotion of their product at Facebook,
Instagram, twitter. It also helps in connecting people globally and increase followers up to 34%.
As Rowlinson Knitwear focus on trendy clothes for their target segment of society and
consumers are highly connected to such media that has more chance of increasing net profit.
Offers customers an Exclusive Preview- This is the promotional human activity where
company can launch pre-launch parties for their upcoming good and can provide exclusive offers
to their loyal and regular consumers. Rowlinson Knitwear can also arrange parties for new
products at various locations in order to create awareness among individual. This helps in
creating excitement for customer for goods coming in market. Though this promotional tool is
costly but create large audience attention at a time (McKelvie, Wiklund and Brattström, 2018).
The promotional activities and building new brand are as follows:
Promotional Activities of Rowlinson Knitwear
Marketing Mix Elements Implementation of 7P's
Product Rowlinson Knitwear is launching new venture providing new and
trendy clothes to consumers in order to fulfils their need and
demand.
Price It has focus on middle class people and price strategy is customer
based for fulfilling their need and demand.
Place Currently it is launching new business in Italy location and
targeted those people of that country.
Promotion Rowlinson Knitwear has used various promotional tools such as
online,, social media, host events for promotion of products.
People The people of Rowlinson Knitwear are customers, competitors,
external, suppliers.
Process The fabric used by Rowlinson Knitwear is different than other
competitors and process followed by it is also unique among

others.
Physical Evidence As Rowlinson Knitwear has good brand value in market and can
easily capture market.
Building New Brand of Rowlinson Knitwear
Brand equity can be build by help of Keller's Model which has four step containing six
important elements such as:
Identity-In this step, Rowlinson Knitwear should identify who they are in market. Here,
awareness is created for new product in mind of customers.
Meaning- This can be defined through performance and imagery it has created in market.
Rowlinson Knitwear should know what they are in market and way to give good performance
and create good image.
Response- In this step, Rowlinson Knitwear receives response from customers in terms
of judgement and feeling which they have for product and services.
Relationship- It is at top of brand where Rowlinson Knitwear creates relationship with
their customers which can be positive and negative.
P6
This is the responsibility of entrepreneur to formulate effective and innovative strategies
and idea in advance for achievement of goals and objectives. This can help them to enter into
new market for influencing consumers. The manager of Rowlinson Knitwear need to use
effectual message advertisement for entering into competitors marketplace at Italy. The
promotional tools which Rowlinson Knitwear use for launch as well as pre launch of products
are mentioned:
Pre Launch
It is a selling method which let group to know that fresh good will be presented at
marketplace in future period of time. It is backed by various associate which requires dense
publicity before it is formally on selling. The main purpose behind pre-launch is to make
curiosity among people about coming of new product. Rowlinson Knitwear need to prepare
website in order to promote their products with images to influence customer for buying it. This
provide opportunity to target consumer to go through review of past people and make decisions

accordingly. Every business has to go through the phase of pre launch in order to create
awareness among people regarding products (Minola, Cassia and Criaco, 2013).
Launch
It is defined as the stage where good is presented in front of open public for first time is
called launch. It is an act of creating, presenting and promoting goods in market. This is also
regarded as last level in which manager of Rowlinson Knitwear conduct beginning function for
fresh concern in industry where social media need to record all moment. This is the time and
level where Rowlinson Knitwear has to convey with user for offering and profit. This function is
telecast in TV, radiocommunications, paper for creating awareness in mind of consumers
regarding fresh corporation entering into marketplace and their products. Through help of this
company can gain maximum gain and sales.
The promotional activities which can be used for both launch and pre launch are
mentioned:
Online Marketing- This is the easiest and best way to connect with customers for
promotion of products. People refresh their mails on daily basis out of which 40% of
promotional emails are regenerated into selling. Rowlinson Knitwear can use this promotional
tool in order to influence customer for buying of goods and helps in increasing sales and profits
of business.
Personal selling- In this type of promotional activities, organisation do personal
promotion for their customer. Rowlinson Knitwear visit to their consumer and provide clothes on
trial basis and if they like then can purchase it on the spot. It is also an effective and new way of
creating promotion and getting attention of people.
Financial considerations to start a new venture
Some of financial considerations which are adopted by Rowlinson Knitwear for
launching a new venture at Italy are described below:
Track and monitor spending- When launching a new venture many expenses incurred
which need to be track and monitor effectively and efficiently. Rowlinson Knitwear should go
through each and every cost incurred while setting up new business for maximizing profit and
minimizing expenses. This can be done through proper recording of transactions occurred in
business on daily basis.

Focus on customer acquisition- Customers are king of market without them business
cannot be run. While launching any product in market, organisation need to focus on customer
acquisition. Here, Rowlinson Knitwear firstly understand need and requirement of individual and
according produce goods.
Minimise Overhead- The manager of Rowlinson Knitwear should use best strategy in
order to limit expenses at beginning. This can be possible only if authority cut out unnecessary
expenses which does not provide any benefit to the establishment. For example, investment for
decoration of office should be stopped (Molaei and et. al., 2014).
The financial principles which Rowlinson Knitwear can apply is cash management. Here,
it should see the requirement of money for launching fresh undertaking. In case of more
requirement it can borrow from financial institutions for operating business activities.
TASK 4
P7
Cash Budget is defined as estimation which is related with acquiring of finances from
various root according to need and requirement of company. This is prepared by organisation in
order to prevent from shortage of funds in future. It also assist in decreasing situation of wastage
of funds and maximizing optimum utilisation of resources in an effective manner (Read and et.
al., 2016). Thus, cash budget prepared by Rowlinson Knitwear for pre-launch and first 12- 18
months preceding launch of new venture is described below:
Pre launch cash budget
Pre launch
cash budget
Cash Flow
budget
Particulars Jan Feb Mar Apr May June
Cash inflows

Marketing
Research
80000 20000 30000 20000 60000 40000
Resources:
Premises
Building
Equipment
Tools
Technology
Cost of HR
10000
0
80000 40000 110000 80000 80000
Total inflows 18000
0
100000 700000 130000 140000 120000
Cash
outflows
Specific
Products and
services:
Cost of rent
offices
Supply chain
cost
2000 25000 15000 20000 12000 15000
Entering
Market:
Obtaining
license
3000 3000 2000 3000 1500 5000

Certifications
Total
outflows
23000 28000 17000 23000 13500 20000
Net cash flow 15700
0
72000 683000 107000 126500 100000
Opening
balance
0 157000 135000 548000 441000 314500
closing
balance
15700
0
135000 548000 441000 314500 214500
Particulars July August September October November December
Cash inflows
Marketing
Research
Resources:
Premises
Building
Equipment
Tools
Technology
4200 1000 2000 800 1200 1500

Cost of HR
Total inflows 4200 1000 2000 800 1200 1500
Cash outflows
Specific Products
and services:
Cost of rent offices
Supply chain cost
800 200 300 100 600 300
Entering Market:
Obtaining license
Certifications
300 400 500 100 100 400
Total outflows 1100 600 800 200 700 700
Net cash flow 3100 400 1200 600 500 800
Opening balance 1300
0
16100 16500 17700 18300 18800
closing balance 1610
0
16500 17700 18300 18800 19600
Post launch cash budget
Post launch cash
budget
Particulars Jan Feb Mar Apr May June

Cash inflows
Investment 8000
Credit sales 1200 2000 7500 3000 5000 6500
Total inflows 9200 2000 7500 3000 5000 6500
Cash outflows
Fixed : Equipment’s 2500 1200 1500 2500 1100 1500
Variable : Direct
material
350 300 250 150 100 500
Total outflows 2850 1500 1750 2650 1200 2000
Net cash flow 6350 500 5750 350 3800 4500
Opening balance 0 6350 5850 11600 11950 15750
closing balance 6350 5850 11600 11950 15750 20250
Particulars July August Septembe
r
October Novembe
r
December
Cash inflows
Investment
Credit sales 1200 3200 1500 8200 1250 3210
Total inflows 1200 3200 1500 8200 1250 3210

Cash outflows
Fixed : Equipment’s 1200 600 500 500 1200 700
Variable : Direct
material
500 250 450 250 1300 500
Total outflows 1700 850 950 750 2500 1200
Net cash flow -500 2350 550 7450 -1250 2010
Opening balance 20250 19750 22100 22650 30100 28850
closing balance 19750 22100 22650 30100 28850 30860
Rowlinson Knitwear use “All trendy clothes to be delivered by us” as message for their
customers in order to encourage them for buying of goods. The below is the logo of business:

P8 Legal structure of organisation
A legal structure of business is a type of organisation which is legally recognised in
jurisdiction and characteristics. According to nature, size of firm, structure varies from each
others. The different types of legal structure of business are as follows:
Sole proprietorship- In this type of business, single person run and manage business.
The individual is liable for all activities of organisation. If risk occur in this type of structure, it is
borne by individual and capital invested is less.
Partnership Firm- In this type of business, two or more person run business. They
contribute equally and share profit and loss in equal proportion. It is less expensive and easier to
set up organisation and carry business with trading name.
Rowlinson Knitwear is private concern which has partnership firm where there are more
than two people starting new venture in Italy. After analysis of proper market and economy
research it is planning to establish. This structure of Rowlinson Knitwear helps in haring risk and
profit equally by all partners.
CONCLUSION
From above report it can be summarised that economic process aid in creating big
opportunities for fresh and active concern. The fresh beginning is done by Rowlinson Knitwear
in Italy for providing trendy clothes to group. The establishment have to determine target
customer which is focusing all age group of people. Proposal is prepared by Rowlinson Knitwear
to know about market, finance requirement and benchmark used by firm. In order to run
enterprise successfully various skill and capabilities are needed such as communication, problem
solving, knowledge, time management by manager. Also for creating awareness in minds of
customer it should use promotional tools such as email marketing, personal communications,
host programs.
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