logo

Launching a New Venture: An Introduction

   

Added on  2020-06-05

16 Pages3867 Words86 Views
 | 
 | 
 | 
LAUNCHING A NEWVENTURE
Launching a New Venture: An Introduction_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Investigation of new venture for identifying specific target market......................................1P2 Specific tangible and intangible resources.............................................................................2TASK 2............................................................................................................................................3P3 Credible proposal to launch a new venture............................................................................3P4 Skills and capabilities that are essential for launching a new venture and development atthe same time...............................................................................................................................4TASK 3............................................................................................................................................5P5 Various promotional activities and channels that are essential for launching a new venture5P6 Appropriate promotional activities for launch and pre – launch...........................................6TASK 4............................................................................................................................................7P7 Monthly cash budget..............................................................................................................7P8 Suitable legal form for the venture to elucidate why it has been chosen...............................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Launching a New Venture: An Introduction_2

Launching a New Venture: An Introduction_3

INTRODUCTIONWith the change in course of time, lot many companies are emerging in order to establishthemselves in the market areas. While launching a new venture, entrepreneurs can face severalissues and problems related with culture, growth and competition with rival organisation. Thus,all these factors can hamper the business operations (Datta, Mukherjee and Jessup, 2015). Themain intention of this report, is to evaluate all the resources that are required for establishing anew business, other than this, different skills and capabilities are being analysed so as to developthem for better outcomes. Apart from this various mediums which will be required for promotingactivities is included in this assignment. Cash budget for pre – launching phase is made for theinitial years of establishing the business. TASK 1P1 Investigation of new venture for identifying specific target marketTurn a Table cafe and restaurant is launching a new business in United Kingdom so as todeliver their services and facilities to people in particular area. Along with attractive interiorsthey are trying to attract more and more customers. Inside this cafe people can spend their timewith friends, can read novels and release their stress by having best coffee served in thisrestaurant. By identifying and evaluating the interest of people in Queens street, Turn a table cafeand restaurant is planning to start their business in this particular area (Ghimire and et. al., 2015).Cafe offer their special item that is brewed coffee with variety of flavour in it, along with this,they also provides other services like pastries, baked cookies, tea and many more. Therefore, Turn a table cafe and restaurant is coming up with new and innovative ideas,in which they are experimenting with their recipes so that they can give best beverages and fooditems to its clients. This will help them in gaining customers loyalty and profit as well. Thus, forworking in a better manner it is essential that they go through all the factors that will be helpfulin doing the same. It will aid them in gaining competitive advancement at market area. For this,some of the elements are essential to evaluate so that company can achieve their goals andobjectives and these are as follows:Identifying specific target market: The main purpose of the company is to gain muchprofit in shorter period of time so that they can establish their other networks in other areas. Forthis, it is essential that Turn a table cafe and restaurant should set a targeted audience so that1
Launching a New Venture: An Introduction_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Launching a new business venture INTRODUCTION
|14
|5126
|212

Launching New Ventures: A Guide
|16
|5294
|285

Launching a New Venture
|22
|5909
|191

Launching a New Venture
|21
|4955
|496

Launching a New Venture
|22
|5569
|451

Launching a New Venture
|22
|5571
|288