Business Strategy for Lazada Group: SWOT, PESTLE, Competitors Analysis and Recommendations

Business strategy
4/6/2018
Lazada Group

Lazada Group 1
Contents
Introduction......................................................................................................................................2
Overview of company......................................................................................................................3
Market share................................................................................................................................3
SWOT analysis................................................................................................................................4
PESTLE analysis.............................................................................................................................5
Resources and competitiveness.......................................................................................................7
Competitors Analysis...................................................................................................................7
Competitive advantage................................................................................................................7
Business issues.............................................................................................................................8
Competitive strategy........................................................................................................................8
Conclusion.....................................................................................................................................10
Recommendations..........................................................................................................................10
References......................................................................................................................................11

Lazada Group 2
Introduction
Business strategy is the organization's working plan that helps the company in accomplishing its
vision, mission and objectives. The aim of the report is to demonstrate the issues that affect the
working of the company due to which they bring the changes in their strategies. The company
that has been selected for this report is Lazada Group. The issues faced by the company include
instability of the government that huddle expansion, slow economic growth, more reliance on
physical stores and many others. These issues are explained with the help of analysis of SWOT,
PESTLE and resources and competitive of company.

Lazada Group 3
Overview of company
The Lazada Group came into existence in the year 2012 and it is number one online shopping
and selling destination in Southeast Asia. The company has its presence in Indonesia, Malaysia,
the Philippines, Singapore, Vietnam, and Thailand. The company provides a platform to 1,
45,000 local and international sellers as well as 3,000 brands to serve their products to more than
560 million customers (Lazada Group, 2018). This company belong to the Internet industry
which is increasing day by day.
Vision
The vision of the company is to provide a convenient way to the customers to buy products from
local and international sellers with excellence services.
Mission
The mission of the company is to become leading online shopping and selling Destination
Company across the world (Juego, 2017).
Objective
The objective of the company in the coming years is to increase the presence and operating in a
maximum number of countries.
Market share
The below given image reflects the market share of the company in different countries where
they are operating their business which is highest in Vietnam.