Organizational Change Management: Frameworks & Case Studies

This assignment delves into the comprehensive understanding of organizational climate, culture, and change management. It covers key theories from Bolman & Deal's 'Reframing Organizations', Burke's 'Organization Change', Cameron & Green's 'Making Sense of Change Management', Cummings & Worley's 'Organization Development and Change', among others. Additionally, it explores the application of these theories through case studies and real-world examples, such as Kwamie et al.'s study on systems thinking in health care and McCall & Gray's analysis of organizational change in museums.

Lead and Manage
Organisational Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Identify strategic change needs through an analysis of organisational objectives................1
1.2 Review existing strategies and policies against strategic objectives.....................................2
1.3 Monitor the organisational behaviour and external environment on change strategies........3
1.4 Identify major operational change requirements...................................................................4
1.5 Review and prioritise change requirements in consultation with business change manager6
TASK 2............................................................................................................................................6
2.1 Undertake cost benefit analysis.............................................................................................6
2.2 Undertake risk analysis to address potential barriers to change...........................................7
2.3 Schedule the change management project............................................................................8
2.4 Assign resources and matrix to the change management project.........................................9
2.5 Develop draft communication plan including reporting protocols.....................................10
2.6 The change management cycle...........................................................................................11
2.7 Obtain approval from the business change manager...........................................................12
TASK 3..........................................................................................................................................14
Delivering the communication plan..........................................................................................14
TASK 4..........................................................................................................................................15
Monitor and adjust change management activities...................................................................15
CONCLUSION..............................................................................................................................17
REFERENCES .............................................................................................................................19

INTRODUCTION
In an organisation, it has been determine for managing the effects of new business
procedures, changes in organisational structure structure and cultural changes within an
organisation. It will assist in managing and organising the common change which occurs within
an enterprise. This will create and make their effective structure or construction which directly
affect on company success and growth. The managing organisational change is that process
which help in planning and implementing change in firm for minimising the employees
resistance and cost of company while reducing the effectiveness of changing efforts (Al-Haddad
and Kotnour, 2015). The report is based on Fit life which is chain of health and fitness clubs in
Australia for determining the strategic change requirements and opportunities for executing the
change management strategies. In this project, they identifying strategic change needs with
analysing organisational objectives and goals. Along with this, understand the change
management plan and developing communication plan in better manner.
TASK 1
1.1 Identify strategic change needs through an analysis of organisational objectives
The major goals and objectives of Fit Life is that they mainly focus on developing and
making strategy for premium pricing and differentiating their main goods and also introduce the
innovation in fitness and lifestyle to grow and maintain the relation with employees and enter in
the new market with the assistance of retail business and building physic-gym culture. For
achieving such type of goals and other financial or marketing objectives strategic change needs
are required by organisation areas that are as follows:
 Developing and formulating strategic plan of business in line along with marketing
planning of the firm.
 Training and development of implementing management of the firm for gaining expertise
in changing administration (Armstrong, 2018).
 Developing and maintaining the direct distribution channel for global market of the
company.
 Make improvement in compliance procedures by framework more and appropriate
policies and strategies which are related to HR, WHS quality, etc.
 Provide limit the incentive schemes and emphasise on service quality along with sales.
1

1.2 Review existing strategies and policies against strategic objectives
Current Policy and Practices Contribution Limitation
Youth swimming classes and
recreational activities
A variety of activities are
available
No specification in this
Children and elderly practices
and diet programs
Competitive advantage This policy is only for children
and elder person
Customised fitness and health
programs for particulars needs
or wants
Consideration and satisfaction
of particular needs of each
customer
Necessity of variety skills and
abilities for tailoring program
as per the specific
requirements.
Accessibility of some classes
and leaders during peak hours
Availability during peak hours Lack of qualified and
experienced trainers
Required policy and practice Rationale
Introduction of health bar in the highest CGU
within next five months
To compete with another health and fitness
organisation who are providing on site addition
that includes health bar to customers and also
accomplishing objectives of ROI which is
around 20%, gross margin 20% and enhancing
the membership for count by the 10%.
Register as Registered Training organisation For providing internal growth and training of
staff members and also grant them nationally
identified qualification (Barbera, 2014).
Open the physiotherapy services or facility at
health clubs along with at-least two
physiotherapists within next eight months.
For developing and building the physic-gym
culture and improve brand values and beliefs.
Launching loyalty card program within next
two months
Achieving around 5% improvement in
customer retention rates for every year for five
2

years.
Introducing the innovation well-being and
fitness programs during the year
For achieving major goals of launching
innovative fitness and lifestyle and enrich the
brand values
From the mentioned table, it can be concluded that the firm has made effective current
policies and strategies which can used for managing and maintaining the business operations and
their functions in proper manner. These current policies and practices are related with health and
safety care services which assist in providing effective services or facilities within an
organisation (Bolman and Deal, 2017). After they are analysing required policies and procedures
which are related with rationale and identifying major factors which exist in the company.
1.3 Monitor the organisational behaviour and external environment on change strategies
Organisational behaviours Impact
Competitors This will create impact on company success
and growth and gain attention of large number
of customers.
Government policy The government policy will not implementing
and the objective of change management plan
will not be accomplished.
Legislation The organisation behaviour towards legislation
is different from others so they need to adopt
such laws and rules.
Technological development It will directly impact on technology system of
an organisation that can create affect on
business operations and its functions.
External factors Impact
Political There are certain factors such as VET free
which assist in loan schemes, skilled and smart
3

government subsidised training, training and
development packages and updated national
standards are changes in regular time period
which can directly affect on compliance
procedures (Burke, 2017).
Economical The growth of fitness industry will assist in
achieving the marketing and financial
objectives of an organisation. Therefore, they
are reduces in the household income or revenue
which may result in shifting the customers to
other reasonable options are available.
Social The quality of fitness will shows and fitness
sector analyse with the help of increasing
demand of fitness and health clubs and
therefore, it will enhancing the growth of
fitness clubs of the firm.
Technological The use of increasing technological advanced
techniques and methods and other products
will gain competitive for an organisation thus,
the firm is already technologically developed
and formulated in proper manner.
As per the above mentioned table, it can be analysed that external factors are directly or
indirectly impact on business operations and its functions (Cameron and Green, 2015). Also they
are required for providing effective gain and profit for doing appropriate work in desired manner.
This will assist in getting high amount of income and revenue for deal with different external
factors within an organisation. It includes political, social, technological and economical which
help in effect on business operations and their functions in better way.
4

1.4 Identify major operational change requirements
Operational change requirements Rationale
Performance gaps It will help in analysing the difference between
actual and desired performance. It can give
positive impact on business operations and its
functions as well as their employees
performance. It can positive because of higher
volume of sales, better customers feedback. On
the other hand, it can be negative due to
problem with delivery and shortfalls in quality.
Business opportunities This will assist in providing internal
opportunities such as supervisor or personnel
leaving the organisation for various reasons,
due to outdated techniques failing, etc
(Cummings and Worley, 2014). Another is
external opportunities in which different
factors are involved such as Rivals or
competitors are in trouble relates with
financial, new technological development, etc.
Business Threats It is another major change with operating the
business. There are mainly two types of
business threats such as internal and external.
Internal threats involves low staff engagement
and morale within an organisation, poor
administration of system security. External
threats such as key supplier going outside the
business, some competitor companies are open
their premises at nearby the another business.
Management decisions The management decision is that source which
can change in the company. Along with this,
5

decisions are based on large number of
different factors. For example, information or
data concerned the performance of an
enterprise, entire organisational goals and
major objectives, consult with senior managers
and other important person regarding
management decisions, also they are making
innovative and creative for organisation
development or growth.
1.5 Review and prioritise change requirements in consultation with business change manager
The change requirements reviewed and prioritised in consultation with business change
manager are as under:
 Training and development of implementing management and long term employees
 Make improvement in compliance procedures
 Appointment of high qualified and skilled training
 Establishing direct dispersion channels for global markets with entrance into contracts
with international agents.
 It is necessary for shifting through possibilities for getting to required key changes and
alterations (Eason, 2014).
 Most of the potential change opportunities can occurs for analysing change in
requirements.
TASK 2
2.1 Undertake cost benefit analysis
Category (cost) Cost
Training and development of existing
employees
Salary or wages of training personnel
Appointment of skilled and qualified trainers Salary of trainers at clubs
Iron man loyalty card scheme 10% discount on suitable purchases
6

Developing online portals Websites or sites development and service
charges
Contracts with international agents for direct
distribution channel
Agents commission
Registration as RTO RTO license and compliance fees or charge
Increasing in operating hours of clubs Overtime salary or wages
Category (Benefit) Cost
Appointment of skilled and qualified trainers Increase in membership counting
Iron loyalty card scheme Increasing in membership count
Contracts with international environment
agents for direct distribution channel
Increase in customers as well as market place
Training and development of existing
employees
Increase in profit margin
Developing online portals Reduction in costs
Registration as RTO Customer retention for long term
Enhancement in operating hours of clubs Increasing in ROI
Payback estimation:
The increase in cost for implementing the change strategies will also count and as per the
result it provide benefits by increasing in ROI, enhancement in profit margin, increase in
membership count by 10%, it will assist in achieving actual ratio of current assets to current
liabilities of 2.1, ratio of 1.1 of owners equity for borrowed funds, it will assist in increasing by
5% in customer retention rates ad brand enrichment (Grant, 2014). Therefore, the initial
investment as the cost of implementing changes will be recovered within one years by an
organisation.
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2.2 Undertake risk analysis to address potential barriers to change
Barrier Likelihood Impact Consequences Risk
level
Risk
Ranking
Risk
Mitigation
Substitute
fitness centres
½ Loss of
customers
Reduction in
membership
count
High 3 Gain
competitive
advantage
Open fitness
clubs
¾ Reduction in
customers
Decrease in
profit margin
High 1 Increase
hours of
operation
Seasonal
customers
¼ Reluctant for
paying prices
when outdoor
sports and
games are
available in
summer
Reduction in
profit
Modera
te
4 Launching
the
customised
seasonal
packages
Fitness
equipments,
gadgets and
apps and free
health
resources on
internet
½ Non
availability of
services or
facilities
Decreases in
customers
Modera
te
3 Establishing
online
presence
Higher pricing
structure
¼ Non
availability of
services
Reduction in
customers or
buyers
Low 5 Discounting
strategies
and
incentives
on specific
products
8

Lack of
manager
expertise
¾ Failure to
achieving
goals and
objectives
Loss of goodwill
or reputation and
brand image
High 2 Training and
developmen
t of
company
managers
From the above mentioned table, it can be concluded that company has been measuring
the actual goals and objectives of an organisation (Harrison and Lock, 2017). This will help in
identifying the barrier, impact, major risk factors which directly impact on business operation
and its functions.
2.3 Schedule the change management project
The change management project is that process which is used for managing and
maintaining the whole business and it can identifying the major change which has to be done in
better manner. Change management project along with some more details of activities and
duration of such activities for successful implementation of change management initiatives that
can represented by the following table that are discussed as under:
Activity Description Duration (in
days)
1 Training and development of implementing management and their
long term staff members and also appointing high qualified and
skilled trainers.
15 days
2 Enter in to specific contract along with international agents for
establishing and developing direct distribution channels which is used
by company
10 days
3 Developing online portals and internet presence 14 days
4 Registration as RTO 6
5 Making and framing the appropriate strategies and policies for
effective business planning
8
6 Introducing full loyalty card program 1
9

7 Adopting and using specific methods of cost reduction and cost
control
7
8 To monitoring and evaluating the project 10
All the above schedule are describing the time table which is used while implementing
change management plan within an organisation (Higgs and Dulewicz, 2016). This will assist in
identifying the major factors which required proper changes in given time period.
2.4 Assign resources and matrix to the change management project
Parent task Sub task Labour Capital Cost (AUD) Time Outcome
Training Appointmen
t of training
personnel
Trainer NA Salary 15 Better
service
quality
Agents Establishing
terms of
contracts
Agents NA Commission 10 Access to the
international
market
Online
portals
Developing
websites
and portals
Web
developer
Websites or
sites
Service
charges
14 Internet
presence
RTO
registration
Compliance
processing
Legal
personnel
Registration
certificate
License fees
and charges
6 Increasing in
brand value
Framing
policies and
strategies
Preparation
of planning
Managers Procedures
and policies
NA 8 Formulation
and
development
of strategic
business
plan
Cost Implantation Employees NA NA 7 Increasing in
10

reduction of methods
and
techniques
and
executives
profitability
2.5 Develop draft communication plan including reporting protocols
Reporting
protocols
Management Customers Government Employees
Outcomes Accomplishment
of organisational
changes and
alterations
Better quality
services or
facilities with the
help of
satisfaction of
needs and fitness
to goals
Compliances of
effective laws and
regulations which
are made by
government
Improvement in
performance and
enhancement in
information and
knowledge or
skills in proper
manner
Key message It is that project
as a result that
will increasing
the employees
performance in
company for
achieving desired
targets and goals
for providing
better satisfaction
among customers.
The services are
provided for
improving within
the health with
the assistance of
accurate and
appropriate
means that is used
for getting
training and
development in
health and fitness
practices or
exercises.
The project or
report has been
undertaken in
adherence of
applicable
regulation and
rules framework
and compliance
of applicable laws
and legislation
which are related
with health and
safety factor
The main aim of
this project is to
increasing entire
performance
through
development of
abilities and skills
and knowledge of
employees with
the help of
training and
development
programmes.
Channel Project planning Advertisement Compliance Employee notices
11

report
Frequency Monthly Once At the beginning
of specific project
While at the time
of starting of each
and every project
2.6 The change management cycle
The change management cycle refers to that procedure which help in initiating with the
specific changes, implementing the specific changes and evaluating or monitoring the
performance for identifying the impact of such changes in better manner (Hutchinson, Whittle
and Rouncefield, 2014). Therefore, the change management is the continuous procedures. The
change management cycle is represented as follows:
Create urgency – for this, it will happen in this process, it will help in developing the
sense of urgency in around the need for proper changes. It will help in motivating and
encouraging the employees who are doing work for achieving desired goals and objectives. If
some people start talking about the change then it will create the urgency and feed on itself.
Form powerful coalition – the convincing people are doing change which is required in
all manner. It will take strong leadership and visible support from key people within an
organisation. They need to manage the change which does not lead towards change. It is
necessary to identify the effective change leaders with the help of specific strategies and policies.
Also they are follow the traditional hierarchy of the firm (Kwamie, van Dijk and Agyepong,
2014). For lead towards change, it is required for firm is to make coalition or influence the team
or group members that includes status, job title, political importance.
Create a vision for change – It will create ideas and thoughts which help in making
success and growth in proper manner. The company can make vision which is appropriate for the
organisation and also by this help they are developing and formulating common idea which bring
changes and modifications within an organisation. A clear vision can assist for understanding
them in determining effective profit and income.
Communicating the vision – For making effective vision, it will help in determining the
company success and growth in better manner. It will also assist in getting accurate profit and
income for achieving desired goals and targets (McCall and Gray, 2014). This is also necessary
for company manager is to transfer important information and data from on person to another in
12

proper manner. So this will develop and make effectively communication between each
employees and they does not create issues and problems which make problem for future time
period.
Remove barriers – It is another step where company should identifying the major
changes and modifications which help them in deal with different situations. The company need
to focus on their employees and staff members which assist them in doing work in better manner.
This will help in eliminating or removing the major issues and barriers. Firstly, firm should
analyse the issues after that they need to keep proper changes within an organisation. It will help
in reduction the level of barriers and obstacles among the information system of an enterprise.
Create short term wins – It will assist in motivating the business and organisation in
which company can taste the victory during the changes process. With the help of short term
wins, the firm can help in making and developing strategies for maintaining the business
operations and its functions in proper manner. The changing team have to do work very hard for
common with such targets and goals and it can help in producing to motivate the employees.
Build on the change – the company are introducing new product which is used the new
system in greater manner. For achieving with target, they required to make proper improvement
within an organisation (Pollack and Pollack, 2015). They gain opportunities so they need to
developing and making better strategies and policies and also make proper changes which are
best suitable for the firm success and growth.
Anchor the changes in corporate culture – finally, it will assist in making any change
stick, it should became the most important part of an organisation. The corporate culture
determine the values behind the vision and mission of the company in better manner. It will
make sure that changes can be seen in each factor and it will assist in providing them effective
changes within the culture of the firm. It includes staff members and new leaders which help in
dong suitable changes or alterations.
2.7 Obtain approval from the business change manager
There are some alterations or modifications which has to be made in the Change
Management plan in which they should ensure about successfully implementation of changing
strategies and policies of the company. Along with this, such cost which involved for doing
proper changes and the delay in time duration of the project which has been caused and it will
involved in this project (Spillane and Coldren, 2015). This project is used for obtaining approval
13

from Business Change Manager. The role of Business change manager is mainly concentrate on
benefit oriented. The BCM role is generally associated with different programs that tend towards
gaining advantages and they are focus on projects, therefore, reports are deliver the benefits in
their own right that can create BCM role.
The BCM should making gap between business and programmes. The program will
directly affect on wide range of business operations, which is more than one BCM that may be
appointed where each specific area of the business has been focused.
There are various responsibility of business change manager that are as follows:
 it will make sure the interest of sponsoring the teams or group or Senior Responsible
Owner that are met by the programme.
 Obtaining the assurance for the sponsoring teams which can deliver the new ability or
capability that is compatible along with realisation of basic advantages.
 They are doing working with the specific programme manager need to identifying
projects which has been contributing for realising the benefits and achieving the desired
results or outcomes.
 Analysing, identifying, tracking and defining the benefits and resultant that need towards
specific programmes
 make sure that maximum improvement are made in existing and new business operations
or its functions as per the teams or group members for delivering the products for the
functional usage.
If company can implement some changes and modifications within an organisation so
they required to take proper approval with them. They are need to make their effective strategies
and policies which help them in dealing with proper modification systems and this will assist in
operating and maintaining the whole functions in better manner. It will help in achieving desired
goals and objectives with the help of their employees. The firm required for develop and
formulate the changes for getting appropriate results or outcomes in proper way. The firm can
doing effective changes or alterations that directly affect on business operations and its functions.
It is necessary for company is to make proper strategies and policies which help in achieving in
desired targets and goals for an organisation. They need to taken approval from business change
manager which is required. It is essential for company is to developing and formulating basic
ideas and thoughts that can assist in getting success and growth. Before implementing such
14

procedure, they required for doing effective modifications and alterations which are appropriate
for employees performance as well as their growth. Along with this, they need to make proper
changes according to their desired goals and targets in better manner.
TASK 3
Delivering the communication plan
In order to execute the prepared plan, it is important that the same is presented before the
interested and effected parties too. The success of any plan made is only ensured if it is deliver
on time to all the stakeholder so that execution of same can be done in the exactly same manner.
Meeting is an effective mode through which information can be shared among different
individuals (Waddell and et. al., 2016). Free interaction takes place through this platform which
helps in reducing the mistakes and develops a more responsible working surroundings. Given
below are the two important stake holders with whom the prepared plan is communicated with.
Meeting with management – Board of directors are the people who are part of
management. Their consent and suggestions are of very much importance. It is important that
data is delivered to them on time so that amendments in plan can be made as and when required.
Plan can be communicated to them using a visual or audio presentation which include all the
minutes of strategy made. This way all the important areas are put forwards and at last the
feedbacks can also be received. After going through the plan the managerial people can give
their views on the plan made and their suggestions can be used to make proper corrections. This
way a better and effective plan can be constructed which is more effective and can help
management in achieving the desired goals.
Meeting with employees – Working staff is an important asset of company and it is
important that they are kept happy with the work. Whenever any new plan is made or change in
existing system is made they are the one who gets most effected. there are times when the
employees show resistance to same as it increases pressure on work force for training. Once an
individual develops a habit of doing work in a particular manner it become difficult to convince
them to adopt new way of doing work. By conducting a meeting with employees they can be
motivated to implement plan in the organization boundaries. When discussion with them is done
it develops a feeling of belongingness among them and hence makes it less difficult to
implement the plan. During the meeting roles and responsibility of each employee can be made
15

clear which further limits the chances of error. When a direct communication take place among
the management and employees take place quarries are better solved and execution of plan
becomes effective (Thiry, 2016). Apart from this by arranging such meeting it develops a better
working environment where employees are free to exchange their views and hence the gap
between actual and desired results gets reduced. Activities are made clear which is important to
complete the different task on time. Lastly when an open interaction take place it also increases
the accountability of each employees which help the management in establish duties. When
people know that they are responsible for what they do they do it more properly and with less
errors.
TASK 4
Monitor and adjust change management activities
Evaluation report : Performance gaps -
Parent
task
Subtask Labour Capital Cost
(AUD)
Time Actual
outcome
New
outcome
Training Appointm
ent of
training
personnel
Trainers NA Salary 15 Better
services or
facilities
based
quality
Increasing
in
expertises
Agents
contract
Developin
g and
establishin
g the
terms of
specific
contracts
Agents NA Commissi
on
10 Access
towards
internation
al market
Enhancem
ent in
popularity
and make
good
brand
image and
value
Online
portals
Developin
g and
Web
developers
Websites
and other
Service
charges
14 Internet
presence
Broad
market
16

making
websites
and portals
and
makers
sites access
RTO
Registratio
n
Conformit
y process
or
procedures
Legal
departmen
t
Registratio
n
certificate
License
fees and
charge
6 Increasing
in brand
value
Loyalty of
customers
Framing
effective
strategies
and
policies
Preparatio
n of plan
Managers Policies
and
procedures
NA 7 Formulati
on and
developme
nt of
specific
strategic
business
plan
Efficiency
in
processes
Cost
reduction
Implement
ation of
techniques
and
methods
Executives
and staff
members
NA NA 6 Increasing
in profit
amount
Success
and
growth of
the
company
Risk management outcome:
Risk Root causes Risk control
measures
(Actions to be
taken)
Monitoring
procedures
Responsible
person
Timeline
Financial loss Reduction in
sale value
Decrease in
excessive cost
or value
Budgeting Financial
manager
Within the a
year
17

Non
compliance of
health laws
and rules
Lack of proper
information
regarding
regulatory
framework
Recognising
the applicable
health and
safety
legislation
Compliance
check
Legal and
conformation
manager
Before and
during
execution of
planning
Technology
failure
Poor
technology
Updating or
installing
advanced
technological
equipment
Maintain and
repair on the
daily basis
Purchasing
manager
Life of device
and machinery
Delay
schedule
Not meet with
the actual
point in time
Flexibility in
time table or
schedule
Putting the
regular
checking on
specific
deadlines
Under Project
manager
Throughout
the project
execution or
implementatio
n
CONCLUSION
From the above mentioned report it can be analysed that change management plan and
communication plan which are developing for fitlife as a Business Change Development officer.
It can be analysed that recommendation which can determine through strategic review of firm
that can incorporated with doing proper changes management plan that can assist in executing in
the organisation effectively and it will assist company in accomplishing desired goals and targets
in better manner. This will create and make their effective structure or construction which
directly affect on company success and growth. The major goals and objectives of Fit Life is that
they mainly focus on developing and making strategy for premium pricing and differentiating
their main goods and also introduce the innovation in fitness. This will help in identifying the
barrier, impact, major risk factors which directly impact on business operation and its functions.
The change management project is that process which is used for managing and maintaining the
whole business and it can identifying the major change which has to be done in better manner.
18

REFERENCES
Books and Journals
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