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Develop Organisational Marketing Objectives Assignment

   

Added on  2020-06-05

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Develop organisational marketingobjectives
Develop Organisational Marketing Objectives Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................1P1. Financial Management techniques........................................................................................1P2. Ten legislations.....................................................................................................................1P3. Four regulatory bodies..........................................................................................................2P4. Marketing evaluation concepts, methods, techniques can be used in market analysis.........2ASSESSMENT 2.............................................................................................................................3TASK 1............................................................................................................................................31.1 Organisation's mission, vision and values.............................................................................31.2 Directions and targets............................................................................................................41.3 Situational analysis................................................................................................................41.4 Legal and ethical requirements of the organisation..............................................................51.5 Strategic direction.................................................................................................................5TASK 2............................................................................................................................................62.1 Evaluation of effectiveness of previous marketing initiatives..............................................6TASK 3............................................................................................................................................83.1 Analysation of Current products/services using SWOT.......................................................83.2 Identification of viability and contribution to the business...................................................93.3 Organisational fit...................................................................................................................9TASK 4..........................................................................................................................................104.1 Long strategic objectives ....................................................................................................104.2 Write short range strategic objectives ...............................................................................114.3 Undertake consultation.......................................................................................................114.4 Develop risk management strategy....................................................................................124.5 Document marketing objectives..........................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONDeveloping marketing objective is being stated as must for every single organisation.With the help of this, it has been analysed that company can gain competitive advantages atmarketplace and it also aid in attaining desired goals and objectives. This consist of variouselements or factors which needs to be considered in an appropriate manner so that to sustain atboth domestic and international level. Measurable, realistic, specific, achievable and timespecific are some of the approaches that can be used by a firm in order to hit their targets. Reportis being divided into two parts and enterprise which is being taken under this assignment i.e. A &A Coffee shop that is a specialised chain of roasted coffee products. Firm was found in the yearof 1992 in New South Wales and in current it has 22 stores in almost five states of Australia. A& A Coffee shop has a good name in all over the nation but recently a downfall has beenobserved into the market share (Baker, 2014). Assessment is going to put light on variousstrategic directions that will help firm in gaining good position at marketplace. It will also help inreviewing marketing performance and opportunities which can be grabbed by organisation.Lastly, report will include proper formulation of aims and objectives in marketing so that tosustain in Australian market.ASSESSMENT 1P1. Financial Management techniquesFinancial managementtechnique Description ExampleCommon-Size StatementsPercentage or ratio basedcommon sized balance sheet.A & A's financial statement interms of ratio.Trend RatiosIndex numbers that arerelevant to financial figure.Company consider this when itrequires to make alterations.Funds Flow AnalysisThis sort of analysis helps ingetting into details of changesin financial position of aconcern between two balancesheet dates (David, 2011).A & A coffee shop uses thistype of ratio to plan for longterm achievements.P2. Ten legislationsLegislationsExplanation1
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Age discrimination act,2004Crimes Act 1914Fair work regulationact 2009Australian consumeract 1986Anti-discrimination act1975 Cloud computingsecurityCopyright act 1968FOI act 1982Web Publishing guideElectronic transactionact 1999To remove favouritism at workplace. Under section 39 an individual can get behind the bars.Records of employees should be kept safely.This act was taken under in order to stop fraudulentactivities.To stop discrimination in firms.To reduce risks and to keep information safe.To stop duplication (Santos-Vijande, López-Sánchezand Trespalacios, 2012).In order to guide publication of Australian government.To make online presence.In order to stop hackers.P3. Four regulatory bodiesRegulatory BodyPurposeCodes/Standards/GuidelineThe AustralianCompetition andConsumer CommissionAustralian TaxationOfficeForeign InvestmentReview Board (FIRB)Reserve bank ofAustralia (RBA)Promote competitionRun federal taxation systemIn order to pull eyes of alieninvestorsRun monitory in effective wayCompetition and ConsumerAct, 2010.Tax act, 1961Foreign Acquisitions andTakeovers Act, 1975Reserve Bank Act, 1959P4. Marketing evaluation concepts, methods, techniques can be used in market analysisMarketingevaluationconcepts, methods, techniques Description2
Develop Organisational Marketing Objectives Assignment_4

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