Lead and Manage Organisational Change : Assignment
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Added on 2020-07-22
Lead and Manage Organisational Change : Assignment
Added on 2020-07-22
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Lead and ManageOrganisational Change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Identify strategic change needs through an analysis of organisational objectives................11.2 Review existing strategies and policies against strategic objectives.....................................21.3 Monitor the organisational behaviour and external environment on change strategies........31.4 Identify major operational change requirements...................................................................41.5 Review and prioritise change requirements in consultation with business change manager6TASK 2............................................................................................................................................62.1 Undertake cost benefit analysis.............................................................................................62.2 Undertake risk analysis to address potential barriers to change...........................................72.3 Schedule the change management project............................................................................82.4 Assign resources and matrix to the change management project.........................................92.5 Develop draft communication plan including reporting protocols.....................................102.6 The change management cycle...........................................................................................112.7 Obtain approval from the business change manager...........................................................12TASK 3..........................................................................................................................................14Delivering the communication plan..........................................................................................14TASK 4..........................................................................................................................................15Monitor and adjust change management activities...................................................................15CONCLUSION..............................................................................................................................17REFERENCES .............................................................................................................................19
INTRODUCTIONIn an organisation, it has been determine for managing the effects of new businessprocedures, changes in organisational structure structure and cultural changes within anorganisation. It will assist in managing and organising the common change which occurs withinan enterprise. This will create and make their effective structure or construction which directlyaffect on company success and growth. The managing organisational change is that processwhich help in planning and implementing change in firm for minimising the employeesresistance and cost of company while reducing the effectiveness of changing efforts (Al-Haddadand Kotnour, 2015). The report is based on Fit life which is chain of health and fitness clubs inAustralia for determining the strategic change requirements and opportunities for executing thechange management strategies. In this project, they identifying strategic change needs withanalysing organisational objectives and goals. Along with this, understand the changemanagement plan and developing communication plan in better manner. TASK 11.1 Identify strategic change needs through an analysis of organisational objectivesThe major goals and objectives of Fit Life is that they mainly focus on developing andmaking strategy for premium pricing and differentiating their main goods and also introduce theinnovation in fitness and lifestyle to grow and maintain the relation with employees and enter inthe new market with the assistance of retail business and building physic-gym culture. Forachieving such type of goals and other financial or marketing objectives strategic change needsare required by organisation areas that are as follows:Developing and formulating strategic plan of business in line along with marketingplanning of the firm.Training and development of implementing management of the firm for gaining expertisein changing administration (Armstrong, 2018). Developing and maintaining the direct distribution channel for global market of thecompany.Make improvement in compliance procedures by framework more and appropriatepolicies and strategies which are related to HR, WHS quality, etc. Provide limit the incentive schemes and emphasise on service quality along with sales. 1
1.2 Review existing strategies and policies against strategic objectivesCurrent Policy and PracticesContribution LimitationYouth swimming classes andrecreational activitiesA variety of activities areavailable No specification in this Children and elderly practicesand diet programsCompetitive advantageThis policy is only for childrenand elder person Customised fitness and healthprograms for particulars needsor wantsConsideration and satisfactionof particular needs of eachcustomerNecessity of variety skills andabilities for tailoring programas per the specificrequirements.Accessibility of some classesand leaders during peak hoursAvailability during peak hoursLack of qualified andexperienced trainersRequired policy and practiceRationaleIntroduction of health bar in the highest CGUwithin next five monthsTo compete with another health and fitnessorganisation who are providing on site additionthat includes health bar to customers and alsoaccomplishing objectives of ROI which isaround 20%, gross margin 20% and enhancingthe membership for count by the 10%.Register as Registered Training organisationFor providing internal growth and training ofstaff members and also grant them nationallyidentified qualification (Barbera, 2014). Open the physiotherapy services or facility athealth clubs along with at-least twophysiotherapists within next eight months. For developing and building the physic-gymculture and improve brand values and beliefs. Launching loyalty card program within nexttwo monthsAchieving around 5% improvement incustomer retention rates for every year for fiveyears.Introducing the innovation well-being andfitness programs during the yearFor achieving major goals of launchinginnovative fitness and lifestyle and enrich the2
brand valuesFrom the mentioned table, it can be concluded that the firm has made effective currentpolicies and strategies which can used for managing and maintaining the business operations andtheir functions in proper manner. These current policies and practices are related with health andsafety care services which assist in providing effective services or facilities within anorganisation (Bolman and Deal, 2017). After they are analysing required policies and procedureswhich are related with rationale and identifying major factors which exist in the company. 1.3 Monitor the organisational behaviour and external environment on change strategiesOrganisational behavioursImpactCompetitorsThis will create impact on company successand growth and gain attention of large numberof customers. Government policyThe government policy will not implementingand the objective of change management planwill not be accomplished. LegislationThe organisation behaviour towards legislationis different from others so they need to adoptsuch laws and rules. Technological developmentIt will directly impact on technology system ofan organisation that can create affect onbusiness operations and its functions. External factorsImpactPoliticalThere are certain factors such as VET freewhich assist in loan schemes, skilled and smartgovernment subsidised training, training anddevelopment packages and updated nationalstandards are changes in regular time periodwhich can directly affect on complianceprocedures (Burke, 2017). EconomicalThe growth of fitness industry will assist in3
achieving the marketing and financialobjectives of an organisation. Therefore, theyare reduces in the household income or revenuewhich may result in shifting the customers toother reasonable options are available. SocialThe quality of fitness will shows and fitnesssector analyse with the help of increasingdemand of fitness and health clubs andtherefore, it will enhancing the growth offitness clubs of the firm. TechnologicalThe use of increasing technological advancedtechniques and methods and other productswill gain competitive for an organisation thus,the firm is already technologically developedand formulated in proper manner. As per the above mentioned table, it can be analysed that external factors are directly orindirectly impact on business operations and its functions (Cameron and Green, 2015). Also theyare required for providing effective gain and profit for doing appropriate work in desired manner.This will assist in getting high amount of income and revenue for deal with different externalfactors within an organisation. It includes political, social, technological and economical whichhelp in effect on business operations and their functions in better way. 1.4 Identify major operational change requirementsOperational change requirements RationalePerformance gapsIt will help in analysing the difference betweenactual and desired performance. It can givepositive impact on business operations and itsfunctions as well as their employeesperformance. It can positive because of highervolume of sales, better customers feedback. Onthe other hand, it can be negative due to4
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