Lead Innovation Thinking and Practice | Desklib

Running head: LEAD INNOVATION THINKING AND PRACTICE
LEAD INNOVATION THINKING AND PRACTICE
Name of the Student
Name of the University
Author Note

LEAD INNOVATION THINKING AND PRACTICE1
2. Part A
Innovation Project Plan
1. Coming up with new ideas
The idea needs to be a hair care product design that can specifically cater to the
requirement of the There are four participants that are needed to generate newer ideas. One of the
ideas is to decide on things that people in Australia and New Zealand like the most. The other
idea is to utilize local Australian and New Zealander traditional resource for making the hair care
product. Creative thinking points to the usage of local ingredients through which the value of the
product can be effectively improved. Some of the tools that can be used are market value and
research tools. The current trends in the market is awareness of the international hair care
products. The Australian people are well aware of the availability of international hair care
products.
2. Introduction and promotion of creative thinking
One important ingredient that can be considered is tea tree oil. Tea tree is native
to Australia and is a native ingredient that can help in the effective development of hair. The
product is hence to be made in accordance of the local produce that are available. The team
innovations that need to be fostered are focusing on group sessions to discuss the prospects of the
organization.
3. Tools to generate newer ideas
The tools that would be required are market research, customer surveys, competitor
analysis and other such important information gathering exercises that can help to form
important ideas about the market.

LEAD INNOVATION THINKING AND PRACTICE2
4. Evaluation of overall context
In consideration of the context of the new market, the American specifications of the
products need to be improved in accordance of the Australian specifications. The Australian and
New Zealand public are aware of Procter and Gamble and can be inclined effectively towards
buying their product offerings. The introduction of the tea tree oil is an important modification to
be made.
5. Analysis of specific conditions
The specific conditions that can impact the innovative thinking process are the
availability of the products that are currently in the market. The innovative features that are
needed need to take into consideration the usage value of the people that would be using the
product mainly.
6. Reviewing innovation drivers
The innovation drivers in this case are, local ingredients, better value, more localized
product offerings and other important elements. Australian and New Zealand populations are
growing older with higher median age. This is an important aspect to be considered in the study
as people would be actually affected by hair problems.
7. Usage of various techniques
Some of the tools that can be used to enhance innovative thinking are, consumer usage
pattern understanding tool, the consumer health factor aspects and other important areas of
research. Historically, P&G Company has utilized higher levels of research and development of
the most important tools for innovative purposes.