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Principles of Marketing & Communications : Assignment

   

Added on  2020-10-04

10 Pages3271 Words388 Views
PRINCIPLES OFMARKETING &COMMUNICATIONSIN A DIGITAL WORLD
Principles of Marketing & Communications : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Description of new product.........................................................................................................4Analysis of the market for this production..................................................................................5Strategy for the segmentation, targeting and positioning of the product....................................7Marketing mix of this product.....................................................................................................9CONCLUSION .............................................................................................................................11REFERNCES.................................................................................................................................12
Principles of Marketing & Communications : Assignment_2
INTRODUCTIONPrinciples of marketing is all about the marketing ideas, concepts which are being usedby an organisations in order to make effective marketing strategy. It mainly involves product,price, place and promotion, all this aspect must be taken into consideration in order to makeeffective marketing strategies. Most important of all is the communication, as in order tocommunicate about the product in the target market effective strategies need to be prepared bychoosing best medium of channels with the help of which they can reach to large number ofcustomers (Armstrong and et. al., 2014). The organisation which is being considered to carry outthis report is Unilever, which is a British-Dutch transactional consumer good company with itshead quarter in United Kingdom. It is specialised in personal care products, beauty careproducts, food and beverages. As the company saw that its hair care products in U.S are showinghuge success and growth and there is demand of organic shampoo because people are moreconscious about their hair as use of other types of shampoo consist of many chemical whichresult in damage of hair in the form of hair fall. So in order to meet the demand firm is planningto launch new organic hair care product in market U.S. Thus, this report will explain about thedescription of new production and about the analysis of the market for this production. Lastly, abrief focus is being given on strategy for the segmentation, targeting and positioning of theproduct and about the marketing mix of this product.MAIN BODYDescription of new productUnilever is a British-Dutch transactional consumer good company with its head quarter inUnited Kingdom. The company is planning to launch new hair care product in U.S and that isorganic hair care shampoo for both men and women (Armstrong and et. al., 2015). This new organic hair care shampoo terms to be different from other types of shampoobecause of its ingredients quality as it will contain the mixture of aloe Vera and coconut oil, asthis are natural moisturisers. Moreover, this product will gently infuse peoples hair follicles andskin cells with natural minerals, herbal extracts and oils. In addition to this it also consist ofnatural ingredients such as organic tea tree which will help in addressing skin conditions such asdandruff and will prevent from scalp irritation. Further more, this product also consist of betaglucan which is an another ingredients that will help to soothe an irritated scalp.
Principles of Marketing & Communications : Assignment_3

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