Lead and Manage the Organization Changes Kodak

Lead and manage the
organization changes

TABLE OF CONTENTS
ASSESSMENT TASK 1............................................................................................................1
What were the driving forces behind Kodak’s decision to transition to digital photography?
................................................................................................................................................1
What were the major issues faced by Kodak in the transition process?.................................1
Now that you know what happened to the company, what went wrong at Kodak from the
Change Management perspective?.........................................................................................1
What would have been potential barrier to change at Kodak?...............................................1
What would you do if you were managing a change project at Kodak in a management
role?........................................................................................................................................2
ASSESSMENT TASK 2............................................................................................................3
Identify and explain the need for change...............................................................................3
Explain the likely impact of proposed changes on the company and its operations..............4
Identify change requirements and develop specific and measurable objectives for the
project.....................................................................................................................................4
An analysis of trends in the external environment using an appropriate tool........................4
Competitor analysis................................................................................................................5
Specify major change requirements in company’s operations due to planned changes.........5
Cost-benefit analysis..............................................................................................................6
Risk analysis and risk mitigation strategies............................................................................6
A communication or an education plan to promote the benefits of the change to the
organisation............................................................................................................................8
Perceived barriers to change and strategies to overcome the barriers....................................8
Need for staff training and learning to implement the new initiative.....................................9
Strategies for implementing or actioning the change at the company and its stores..............9
Resources required for implementation of the project (project resources)............................9
ASSESSMENT TASK 3..........................................................................................................10
Q1. Describe Prosci’s change management methodology, including the ADKAR model, in
your own words....................................................................................................................10
Q2. Briefly describe the four stages of a Change Curve......................................................10
Q3. Briefly describe at least four external drivers of change...............................................10
Q4. Briefly describe at least four internal drivers of change................................................11
Q5. Draw a diagram of the three stages and their components of the Change Management
Process..................................................................................................................................12

REFERENCES.........................................................................................................................13