Leaders and Operations Management

This presentation provides a description of operations management within Aston Martin, including key operations, roles and responsibilities of managers, and the impact of external factors on decision making. Recommendations for future improvement are also provided.

Leaders and Operations
Management

Table of content
 Introduction to organization
 Introduction to key operations of corporation
 Key operational functions with roles and responsibilities of manager
 Approaches to operations management and their value
 Impact of external business environment factors on decision making
 Enhancement of operational efficiency for accomplishing corporate objective
 Conclusion and suggestions for futuristic development
 References

INTRODUCTION
This presentation seeks to provide description of operations management
within the premises of Aston Martin, a large scale British auto-mobile
company which especially produces luxury cars and grand tourers. The
PPT will provide in depth information on Aston Martin's key
operations, roles and responsibilities of its manager, impact of external
business environment factors and its effects over decision making of
leaders and managers. At last recommendations will be provided to the
respective company for future improvement.

Key operations of the business enterprise
Business enterprises adopts various operational activities in order to
execute their key activities in rightful manner. In context of Aston
Martin, the company is dealing in automobile industry which includes
range of key operational activities. All of them are described as below:
 Transportation
 Production
 Promotion

Contd...
 Transportation: It is considered as the effective operational area in
which products of the company are transported from one place to
another. With reference to Aston Martin, it can be said that
manufacturing of this company is performed at various locations. This
simply means that for assembling and delivering final product to
customers, the respective manager of this company transports products
from one place to another.

Contd...
Production: Manufacturing of products is considered as the another
effectual operational activity that is performed by Aston Martin. It is
essential for the manufacturing team of respective company to emphasize on
manufacturing high quality products and services to customers for
enhancing their satisfaction level. By providing better services to its
clientele Aston Martin can easily develop strong customer base that will
provide them higher brand value in the near future.

Contd...
Promotion: Marketing and promotional activities are basically executed in
the company for enhance knowledge of customers about the range of
products and services offered by the company in effective manner.
Incorporation of good promotional activities supports business associations
in developing their positive image customers. This also provides them
support in improvising their sales performance in rightful manner. In context
of Aston Martin, the marketing manager of this company focuses on
adopting social media, conferences, newspaper advertisement, hording etc.
in order to promote their new launches as well as existing offering among
customers in rightful manner.

Key operational functions along with roles and
responsibilities
Manager of every company has to perform various sort of roles and
responsibilities within the company so that they can effectively attain their
targeted goals and objectives in rightful manner. Some of the main roles and
responsibilities executed by manager and leaders of Aston Martin at the time
of implementing operational activities are explained one after another in
rightful manner.

Contd...
Transportation: The first and foremost role of manager of Aston Martin at
the time of executing transportation as its core operational activity is to
delivery manufactured products to the right place at right time in effective
manner. It the responsibility of manager to delivery the same product at the
provided time so that customers could satisfied in rightful manner. Along
with this, if the satisfaction level of customers remains constant and
increases with the changing time then it directly increase their loyalty
towards the same company.

Contd...
Production: In this operational area the main role of Aston Martin's
manager is to focus on consuming specific raw material so that high quality
products could be produced. Here, the main responsibility of manager is to
ensure that all the raw material must be available for the production team so
that their efficiency remains constant. Also, with effective production speed
it would be easier for the manager to meet up demand of market place by
manufacturing desired number of vehicles of higher quality.

Contd...
Promotion: It is essential for the manger of Aston Martin to adopt right
promotional activity with which they can easily enhance awareness of
customers about their current offerings. The main responsibility of
marketing manager of Aston Martin to choose cost effective promotional
techniques that could also provide them support in increasing their sales
performance in quicker manner. This also results improvement in revenue
generation figures as with right advertisement method it is easier for the
company to promote its new offering. This will also result in the quick
attainment of targeted goals and objectives of sales department.

Key operational approaches to operations
management
Operation management is termed as the effective management, designing
as well as controlling of organizational activities so that they can
improve their performance and maximize profitability of the company
in rightful manner. There are numerous of operation management
approaches that are adopted by business managers of the company
which supports them out in maximizing their organizational
performance in appropriate way.

Contd...
Total Quality Management (TQM): The main aim of using this approach
is to improvise quality of the company in effective manner. The main
focus of this approach in customers which makes it customer centered
approach. Here, the main role of the leader of business enterprise is to
emphasize on improving their production according to the changing
demand of customers so that they can effectively satisfy them and also
gain competitive edge in rightful manner.

Contd....
Six-Sigma: This approach to operations management focuses on using
data and statistical driven methods so that they can effectively enhance
performance level by reduces number of defects at the time of
manufacturing. This also supportive in maintaining uniformity in
rightful manner as production in reducing its number of defects. Here, it
is essential for the management team of Aston Martin, to involve
expertise staff in production department so that they can easily maintain
record of the defects.

Six-Sigma Continue…
This also support them in identifying best suitable remedy by which
they can easily reduce or eliminate defect which will ultimately improvise
their quality level of products. As a result, it will ultimately increase sales
performance as well as profitability as it has more number of satisfied
customers. On the other hand, the role of the leader ensures to implement
this approach effectively within the firm with the motive of reducing
wastage within the company so that business can attain sustainability.

Contd....
Just in time: This approach simply states that every company should align
all of its raw material in such a manner so that they produce products as
per the demand of customers in effective manner. With reference to
Aston Martin, it can be said that manager of this company ensures that
they have strong relationship with suppliers so that required amount of
raw material can be brought within the premises all the time so that
they can easily manufactures products according to the requirement of
market place.

Importance & value of Operations Management
in achieving business objectives
Operations management is referred to as the process that supports in
executing organization in executing their work in adequate manner so
that appropriate output can be generated without compromising with
the quality. Its importance as well as value in attaining business
objectives are stated one after another.

Contd....
Reduces manufacturing cost: Incorporation of effective operations
management supports Aston Martin in reducing non worthy expenses.
This simply reduces overall manufacturing cost and also helps them out
in improving the quality of product they are offering to customers.
Increases productivity: Operation management also supports managers
in making use of all resources in adequate manner. This simply
enhances productivity level of the Aston Martin as all work is
performed in timely manner that leads to attainment of their
predetermined target.

Impact of external business environment factors
that affect decision making
Business environment is consist of both the internal as well as external
factors that places major influence over the decision making of leaders
and managers. This influence could directly affect attainment of
organizational goals and objectives. External factors are considered as
those one which cannot be changed or controlled by manager at the
time of formulating strategies and policies for organizational growth.

Contd....
Political factors: Manager of Aston Martin ensures that all laws and regulations
are followed by the company as the nations requirement. Along with this,
leader of the respective company ensures to include all norms as well as
regulations while making decision towards the employees. Also, it is essential
for whole workforce within the enterprise to comply with the stated regulation
of their respective departments while making decision in the same company.

Contd....
Economic factors: Manager of Aston Martin focuses on considering the
economical factors and condition of the nation while making decisions
towards finalizing for prices of the vehicles. On the contrary, leaders of
Aston Martin emphasizes on including organizational procedures while
making decision for the company which would result in the attainment of
organizational objectives.

Contd....
Social factors: Manager of Aston Martin focuses on bringing innovation in their
work according expectation of customers and latest trend in marketplace. On
the other hand, leaders of this company ensures that all required resources are
available for them while making effective decision towards the company.
Technological factors: Manager of Aston Martin makes use of latest
technology in order to develop best auto mobile vehicles with unique features.
Whereas, leaders of the company provides training to the workforce so that
they could work according to the desired goals effectively.

Evaluation of how operational efficiencies can
be improved
Aston Martin's managers is mostly making use of Just in Time approach for improving
their quality of production department. The respective approach is also supportive in
saving cost of storage as it is only providing command to the production team as per
the demand developed at marketplace. Here, it is essential for the management team
of the company to provide regular based training to employees so that they develop
themselves and also execute their work in rightful manner with higher quality.

Conclusions and supported recommendations
for future improvements
It is concluded that Six Sigma and Just in time are acknowledged ts best approach that is
supportive for the company in utilizing available resources in rightful manner. Also, by
acquiring TQM approach company could easily improvise its quality of products. In
addition to this, it has been later on identified that laws, political system, society, values,
ethics, economy are important factors which have influence over operational activity of the
company. It is recommended to the manager of company to provide training to employees
at regular basis so that they can upgrade themselves according to the changing time.

References
 Caniani and. et. al., 2015. Towards a new decision support system for
design, management and operation of wastewater treatment plants for
the reduction of greenhouse gases emission. Water.7(10). pp.5599-
5616.
 Jabbari-Sabet and. et. al., 2016. Microgrid operation and management
using probabilistic reconfiguration and unit commitment. International
Journal of Electrical Power & Energy Systems.75. pp.328-336.