Leaders Using Communication to Execute Strategy in the 21st Century

Memo
To: The Director of Communications, ABC Company
CC: The Chief Executive Office, Chief Financial Officer
From: Student Name
Date: July 10, 2018
Re: Leaders using communication to execute strategy in the 21st century
Executive Summary
C-suite executives using strategic communication
The presence of social media platforms have provided an edge to the strategic planning of
the organizations and the executives. The C-suite executives in particular have realized the
importance of strategic communication in business especially within the organization. According
to Argenti (2017) communication within organizations has “moved from a tactical and
superficial focus to a more strategic and elevated level”. The author meant to state that nowadays
communication is used to gather information of the customers or users of online platforms
through other companies by the executives. The fact that communicating corporate strategy
using effective communication tools leads to boosting company morale and productivity is
undeniable. Big data companies have played an instrumental role in providing vital information
to business executives who want to know everything about their consumers. The data brokers
collect all sorts of information of the social media users and probable consumers and sell those to
business companies. Business leaders have used this tool to expand their business across the
globe using strategic communication tools like direct interaction with the consumers and so on.
The ABC Company looks forward to change its communication strategy from tactical to
strategic, giving better scope for the leaders to implement the strategies.
Leaders using communication strategy in the global environment