Leadership & Business Environment - Case Study

Leadership &Business
Environment – Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
1. Analysis of SWOT and PESTEL framework for Amazon......................................................2
2. Changes in Factors which influences the opportunities and threats in business.....................4
3. Comparison between different leadership styles and current management and leadership
style prevailing in Amazon..........................................................................................................5
4. Leadership Style which will help Amazon to grow.................................................................5
5. Ethics and CSR in Amazon.....................................................................................................5
6. Reflection Report.....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Amazon.com was launched by Jeff Bezos in 1995 have its headquarters in Seattle, Washington is
one the most worthy brand today in world. Amazon also had a very humble beginning with an
online book store, with just the investment of $250,000 and today the company’s net worth s
more than $1.5 trillion. Company before its growth has faced numerous challenges and was
about to face bankruptcy but it faced the challenges strongly and became one of the most
successful companies in the world. The credit off success of company can be attributed to its
CEO Jeff Bezos management and leadership style of doing business and grabbing the
opportunities on time.
The report performs the following frameworks Pestel and Swot analysis to evaluate the changes
that has impacted opportunities and threats in Amazon. Discuss about the different leadership
and management styles and which one is practiced by Amazon. Further, the report comments on
the CSR and obligations to the company and reflects the knowledge gained from the above
report.
MAIN BODY
1. Analysis of SWOT and PESTEL framework for Amazon
Swot Framework helps in analysing the key strengths, weakness, opportunities and threats or
company and discussed as follows:
Strengths
Strong brand presence and image
Third position in Brand valuation in World
Customer aligned
Innovative and Differentiated
Cost Leadership
Market Leader
Largest third-party sellers (Sarsby, 2016)
High quality logistics and Distribution
Weakness
Losing margins in some areas
Business model is easy to Imitate
Flop product failures
Avoidance of Tax controversy
Unfair use of third party data
Overdependence on Suppliers
Opportunities
Expansion to developing markets.
By improving technological forms and
Threats
Government Regulations
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company’s policies.
By doing more acquisition.
Backward Integration
Increase in no. of cybercrime.
High Competition
Increase in fake products
Misleading reviews
Economic Recession
PESTEL framework which helps in analysing the prime external factors of business –
Political Factors – Amazon is the giant business offering different and wide range of catalogue
of products, being a multinational company it needs to abide by all the political rules and
regulations in all countries likewise in UK. Brexit is the political factor which has impacted the
business of Amazon, as company firmly believes in the political stability of country any
disturbance in country impacts the businesses.
Economical Factors – While doing the business in any country economic condition is a one of
the prime factor which decides the success of the Amazon’s operations. UK has high disposable
income people group which enables them to spend and company to gain business (Yusop, 2018).
The effects changes of macro-environment factors are determined in economic factors.
Social Factors – Social factors also helps Amazon in determining the types of people in the
particular society, the potential target customers, their preferences likes and dislikes etc. After
the detailed research and development company entered the UK market to gain success. As this
the key factor which help in determining the need of people and offering them products which
they want and building customer relationship.
Technical Factors – Amazon being a technological company, this factor as a great influence on
the business of company, as it relies heavily on the technology for its regular operations on
receiving and delivering orders online. Company business plan is developed in a manner in
which each and every aspect is connected with technology. Amazon uses every latest technology
for the improvement of its business.
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