Organizational Change and Effectiveness
Added on 2020-06-04
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LEADERSHIP ANDCHANGE
Table of ContentsINTRODUCTION...........................................................................................................................1Case study........................................................................................................................................1Model...............................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONIn the present world to ensure innovation or change in the existing working styles hasbecome a crucial part. It is due the reason that competition has raised to a great level whichdemand more and more effective outcomes that is capable of providing better results to theorganisation and also ensure the advantage of competitive advantage. It is necessary that thepresent working employees are provided with effective leadership as those who will be effectedby change always resist the same (Wagner and et.al., 2012). In the given following report a studyon Where to whatever is done which is magazine that comes every month. It talks about thetrends in the hospitality industries. Lighthouse press is its publisher which ensured that itcontains all the quality information related to various hotels and food joints. Referred companyhad a very good image in its starting thirty years as it was effective in providing quality data toits users but gradually it started facing different challenges. The given text will discuss thesituations with which “where to whatever” went through and how it started implementing thevarious strategies to change so that their organisational objectives can be achieved. Case studyLighthouse press published magazine in Lemchester which helped the citizens of thatplace to get knowledge regarding the new hotels that are opening there and also remain updatedwith the changes that are made in the existing restaurants. It helps the interested individuals intaking their decisions regarding the famous tourists destinations and other recreational places.Youth is the target customer of this brand as they are the one which uses this information and actaccordingly. The given organisation was doing good business before but later with theavailability of better options and increase in demand customers shifted to other brands whichcreated problem for the given organisation (Battilana and et.al., 2010). Their revenue get highlyeffected for which it is important for the given organisation to bring change in their code ofconduct so that they can regain their previous position and can cover greater market. For this theforemost step adopted by the management was of analysing their own capacities for which theytook assistance from a marketing counselling firm. From them they asked to point out those areason which the given organisation needs to work upon. After going through its past results andperformances following barriers or drawbacks were put in front which are given below:1
Growth in the online services – digitalisation has developed at a very fast speed and hasthe capacity to full fill the needs of customer with more level of satisfaction. It can reachto a number of user which further acted as a challenge for the refereed organisation. Thischange in business brings pressure on the discussed association too to adopt the onlineservices so that it can increase its share in the market.Change in market trends – The external environment is dynamic and keeps onchanging. In order to compete with the same it is necessary that whatever is new andmore developed is adopted so that customer satisfaction is maintained. Where towhatever faced immense challenge from those which were providing the latesttechnology services to costumers (Esterberg and Wooding, 2013).Lack of full information – this was one of the major factor that lead to the downfall inthe profitability of refereed organisation. In its publications it includes less information asknowledge of bar restaurants was not included in the text which has greatest demand bythe young generations. All the above text shows that the given organisation faced various challenges whichrestricted its growth and affected its profitability to a very high extent. This build pressure on themanagement to work on its strengths so that a positive growth can be observed for which newcreative ideas were adopted among which the most aggressive one are as follows:Company started providing free online services to its users which was known as W2WUpdates were provided to the market on continue basisIt added a new feature in the existing magazines in which users were given a differentspace where they could write their own reviews and mark quality comments.All the above taken steps aims at increasing the total share of the company in the market so thatthey can regain the previous level of income and can grow in future. This will further help themin establishing a better brand image in the market which is possible only if the existing customersreceives a greater amount of satisfaction (Harris and et.al., 2013). If they are successful inimplementing the change the company can earn competitive advantage in the industry. Apartfrom above there are various models which can also be utilised by the administration of where towhatever organisation among which the most effective ones are kotter's eight step and the otheris lewis change model. 2
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